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06

2026-05

How to screen male WhatsApp users in South America? Which products are more suitable for people over 25 years old?

When operating WhatsApp in the South American market, male users have always been a relatively stable group of people. But for the same male users, with different ages and different levels of activity, the differences in suitable product directions will be very obvious.

21

2026-04

The marketing needs of users over 25 years old and those over 35 years old are different, so the screening stage should be separated.

In terms of user stratification, users over 25 years old and users over 35 years old were often put into the same category of mature users, but now this approach is becoming more and more problematic. Although these two age groups do not belong to young general traffic, the differences in consumption habits, information judgment, and exposure rhythm are actually very obvious. If the screening stage is not separated in advance, many subsequent marketing actions will often lead to situations where the crowd seems to be accurate, but the conversion is not stable.

16

2026-04

How to screen users over 25 years old? Can e-commerce and social products use the same set of data?

In the user screening process, people over the age of 25 are often analyzed separately. The reason is that this age group usually has more stable spending power and clearer usage habits. But in practical applications, a common misunderstanding is: using the same batch of data for both e-commerce and social products.

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