How to filter Instagram beauty traffic list, why gender recognition is often more practical than interest words
Instagram has always been a very core traffic platform in the beauty industry, especially for cross-border beauty, skin care, color cosmetics, light medical beauty and female consumer projects. Many teams almost always use IG as a key traffic channel. But in the past two years, more and more teams have begun to find that if they rely solely on interest words to generate traffic, subsequent conversions will become increasingly unstable. The advertising data looks very good, with a lot of likes and views, but there is no significant increase in the number of people who can actually enter the private domain, continue to interact, and make long-term repurchases.