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12
2026-05
Can gender stratification on Indonesian Instagram help boost sales of beauty promotions?
印尼一直是东南亚增长非常快的社交媒体市场,尤其是Instagram生态,美妆、护肤、穿搭和本地生活类内容长期保持高活跃。很多跨境团队刚开始做印尼市场时,会把重点放在广告投放、达人合作和内容制作上,但真正运营一段时间之后,大家慢慢会发现,同样的预算,有的人能持续起量,有的人却始终停留在高曝光低转化。
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