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22
2026-05
Acquiring customers for e-commerce in Southeast Asia: How to match WhatsApp private chats, Facebook ads, and TikTok content
E-commerce in Southeast Asia has become more and more popular in the past two years, and many projects will find a problem: it has become increasingly difficult to achieve stable results by relying on a certain platform alone. TikTok has traffic, but it may not be able to accumulate; Facebook advertising can still run, but the cost is getting higher and higher; WhatsApp private chat can close transactions, but it is difficult to do it without anyone coming in at the front end. Therefore, the projects that are really running relatively smoothly now are basically not "single platform approaches", but string together content, advertising and private domains.
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