As a national-level social platform in Vietnam, Zalo is a core channel for cross-border enterprises to deeply explore the Vietnamese market, expand customers in private areas, and acquire local customers. It has extremely high coverage and user activity. However, the industry generally adopts an extensive number marketing model without pre-account screening capabilities. There are a series of core problems such as the proliferation of invalid numbers, frequent risk control account bans, waste of marketing costs, and low reach conversion rates, which seriously restrict the efficiency and benefits of Vietnam's overseas business:
