Moj is India's leading short video platform, gathering a large number of young consumers and local creators. It is a core channel for cross-border e-commerce, brand planting, talent networking, and product promotion. If numbers are not screened for Moj registration and activation, blind customer expansion across the entire domain will cause a series of problems such as sluggish conversions, account risk control, waste of marketing costs, and compliance fines.
The original number pool has a high proportion of invalid numbers, and private messaging and talent development are all in vain.
Frequent marketing to unregistered accounts can easily trigger platform risk control and account restrictions and bans
Decentralized marketing resources are deployed across the entire territory, and the cost of acquiring customers remains high.
It is difficult to manually verify the registration status of Moj and cannot keep up with the pace of large-scale customer acquisition.
Indiscriminate mass messaging violates India’s DPDP Privacy Act and faces the risk of high penalties
