Magicbricks is India's leading real estate platform, gathering a large number of home buyers, renters, real estate investors, local intermediaries and real estate developers. It is the core channel for new home project promotion, second-hand home cooperation, home improvement, and mortgage service providers to find precise customers. The number database does not perform registration screening, and global blind investment will cause four major problems: ineffective promotion, account risk control ban, waste of marketing funds, and violation of India's DPDP Act:
The original number pool had a high proportion of invalid numbers, and real estate development and promotion had little effect.
Sending group messages to unregistered users for a long time can easily result in the promotion account being restricted or even banned.
Decentralized marketing resources are deployed across the region, and customer acquisition costs remain high.
Manual verification of Magicbricks registration status is inefficient and misses the customer development window period
Blind mass messaging violates India’s DPDP Privacy Act, and companies face the risk of huge fines
