Bukalapak is a well-known full-category digital platform in Indonesia that gathers a large number of end consumers, offline store owners, and small and micro merchants. It is a high-quality channel for cross-border suppliers, supporting service providers, and brand merchants to connect with local Indonesian customers, conduct market research, and conduct business cooperation. If information is pushed to a large scale without verifying the registration status of Bukalapak‑APP in advance, a series of problems such as low communication efficiency, reduced account weight, waste of operational resources, and prolonged customer development cycle will occur.
The original number pool has many invalid numbers and business communication results are limited.
Pushing a large number of messages to unregistered users will lower the platform score of the promotion account
Global push distracts operational efforts, and customer acquisition costs remain high.
Manual verification of registration status is inefficient and misses the best opportunity for cooperation
Follow platform rules to reach users reasonably and maintain the company’s overseas reputation
