Things to note when opening Facebook Live Facebook, Digital Marketing, Number Screening, Data Analysis, Marketing Strategy

With the vigorous development of live bands in China, many large domestic social and e-commerce platforms have launched their own live band functions. While overseas social platforms, such as Facebook, also provide live band functions, there are some significant differences from domestic live broadcasts.But after our own modifications and compatibility adjustments, we can also use such marketing and publicity methods.

Facebook conducts live broadcasts for users around the world, which means we need to consider more factors, so today we will take you to analyze what we should pay attention to.

Preparations before live broadcast:

Network stability: Considering the global audience of Facebook Live, it is very important to ensure the network stability of the live broadcast location. Users in different regions may watch the same live broadcast differently due to network differences.

Definition of live broadcast type: Before the live broadcast starts, it is important to clarify whether the live broadcast type is a personal live broadcast or a brand live broadcast.Although there are no restrictions on personal live broadcasts on Facebook, live broadcasts with corporate numbers can get more ancillary functions, which can help build a better brand image.

Detailed display of the homepage: When a user clicks on an account to enter the Facebook homepage, the overall impression of the homepage will directly affect the user's stay rate, and good typography and clear layout are the keys to attracting users to stay.Click "Live Broadcast Function" on the right side of the homepage to enter various live broadcast types. The live broadcast settings can also be found and shared in the live broadcast link.

Detailed settings of live broadcast page:

Embed on other websites: You can embed your live broadcast on a third-party website, thereby driving traffic to your own website or forum by taking advantage of Facebook's huge traffic.

User comment settings: For user comments generated after the live broadcast, you can manage them through settings, put high-quality comments at the top and delete low-quality or bad comments, set only fans who are allowed to comment, or set the comment interval and commentator age limit.

Status setting after the live broadcast starts: Before clicking to start the live broadcast, adding an accurate live broadcast title is an important element to attract the user's attention.You can also set up to display the user traffic, number of user discussions and other landmark events of the current live broadcast, and adjust the live broadcast content through real-time indicators.

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