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DoWhen Telegram mass promotion, marketers often struggle with one question: How many Telegram phone numbers are enough? If there is less preparation, the scope of mass distribution will be limited, and the promotion effect will not be as expected; if there is too much preparation, the cost may increase and precious resources will be wasted. So, how many Telegram phone numbers do you need to send a group message on Telegram? This article will share 3 practical steps to help you accurately calculate the number of mobile phone numbers required for Telegram mass sending and improve marketing efficiency.
Before Telegram mass promotion, you need to clarify 3 core factors
In precise calculationBefore sending the required mobile phone numbers to Telegram, we must first clarify three core factors: promotion scale, marketing goals and mobile phone number activity. These three factors will directly affect the number of Telegram phone numbers you need when sending group messages on Telegram.
Promotion scale refers to what you want to coverTotal number of Telegram users. The marketing goal is the specific effect you want to achieve through Telegram mass messaging, such as how many clicks, replies, or order conversions you achieve. The activity of mobile phone numbers directly determines the efficiency of mass messaging. The higher the activity, the higher the value each mobile phone number can generate, and the number of mobile phone numbers required will be reduced accordingly.
Step 1: ConfirmTelegram mass promotion scale, clear mobile phone number base
To calculate accuratelyThe Telegram mobile phone number required for Telegram mass sending must first determine the scale of promotion. For example, if you plan to promote an online foreign language course through Telegram mass messaging, targeting users in North America and expected to cover 10,000 users, then the basic number of Telegram mobile phone numbers you need first is to meet the needs of at least covering 10,000 users.
Usually, onceTelegram group sending activities can effectively reach about 60%-80% of users based on your Telegram phone number. In other words, if the target mass sending reaches 10,000 users, you need to prepare about 15,000 to 17,000 Telegram mobile phone numbers in advance to ensure that the mass sending can achieve the desired effect.
Step 2: AnalysisTelegram mobile phone number activity further optimizes quantity requirements
The activity of Telegram mobile phone number directly determines the efficiency of group sending. Even if you prepare enough mobile phone numbers, if the activity is low, the mass sending effect will still not be ideal. Normally, the activity level of a mobile phone number will directly affect the number of mobile phone numbers required.
At this time, you can use the digital planet number screening and detection platform to accurately analyzeThe activity and usage of Telegram mobile phone number. Digital Planet can comprehensively detect Telegram mobile phone numbers, including important data indicators such as activation status, recent activity level, and login frequency.
To give an actual case, an online financial services company in Europe is launchingBefore the Telegram mass distribution, about 20,000 Telegram mobile phone numbers were prepared. However, after digital planet number screening and testing, it was found that only 12,000 of the 20,000 Telegram mobile phone numbers were recently active. Based on the test results, the company readjusted its mass messaging strategy and added more active Telegram mobile phone numbers. The final promotion effect increased by more than 45%.
Therefore, inBefore mass sending on Telegram, it is a very critical step to optimize the quantity and quality of mobile phone numbers through Digital Planet screening and testing.
Step 3: Push back based on marketing goalsNumber of Telegram mobile phone numbers to achieve efficient delivery
SureAfter determining the size of the Telegram group and the activity of the mobile phone numbers, the next step is to back-calculate the number of Telegram mobile phone numbers required based on the marketing goals. For example, if your Telegram mass sending goal is to achieve 500 order conversions, assuming that the general Telegram mass sending conversion rate is around 5%, then you need to reach at least 10,000 accurate active users.
Combined with the mobile phone number activity mentioned earlier, if the effective reach rate is70%, the actual number of Telegram mobile phone numbers you need should reach about 14,000, so as to achieve the expected target of 500 order conversions.
For example, a Canadian travel company usedTelegram sent mass messages to promote travel route packages. Their marketing goal was to obtain 300 orders. According to previous experience, the conversion rate was about 4%. Through calculation, they need to reach at least 7,500 users. Combined with activity and effective reach rate, they will ultimately need to prepare about 11,000 active Telegram mobile phone numbers. In the final actual promotion, they used the optimized number library after digital planet number screening and testing, and successfully achieved the expected goal.
Risk analysis of insufficient or excess number of Telegram mobile phone numbers
ifInsufficient preparation of the number of mobile phone numbers during the Telegram mass sending process may lead to the following risks:
lInsufficient promotion coverage and reduced user exposure resulted in less than expected conversion effects.
lExcessive frequency of group messaging may cause some users to feel resentful or have their numbers blocked, reducing marketing effectiveness.
An excess number of mobile phone numbers may lead to:
lDatabase management becomes more difficult and resources are wasted.
lAdd additional costs, marketingROI dropped significantly.
Therefore, accurate calculationThe number of Telegram mobile phone numbers has an important impact on the effectiveness of Telegram group messaging and cost control.
Real case: increasing the number of accurate mobile phone numbersTelegram bulk marketing ROI
Let me share another real case from Australia. A local e-commerce company hopes to passTelegram mass messaging increases the exposure of new products. They initially prepared 30,000 Telegram mobile phone numbers for mass messaging promotion. However, because the activity of mobile phone numbers has not been filtered, and only about half of them are valid active users, the marketing ROI has always fallen short of expectations.
Subsequently, the company used the Digital Planet Number Screening and Testing Platform to re-screen activeTelegram mobile phone numbers finally identified about 17,000 highly active mobile phone numbers for promotion. After the adjustment, not only the overall marketing cost was reduced, but the mass mailing conversion rate was also increased from the original 3% to more than 8%, and the final ROI increased by more than 60%.
It can be seen that accurate calculation and optimizationThe number of Telegram mobile phone numbers is of great significance to improving the effectiveness of Telegram bulk marketing.
promotePractical tips for efficient use of Telegram mobile phone numbers
in clearAfter increasing the number of Telegram mobile phone numbers, further improving the utilization efficiency of mobile phone numbers can further improve the effect of group sending, including:
lRegular mobile phone number activity detection: monthly through the digital planet platformConduct an activity analysis on Telegram mobile phone numbers, eliminate inactive numbers in a timely manner, and keep the number database efficient.
lRefined user classification and accurate push: Classify mobile phone numbers based on their activity and user attributes to implement a more accurate and personalized mass messaging strategy.
lAvoid too frequent group sending operations: Keep it to a reasonable frequency, such as weekly1-2 Telegram group messages to avoid overuse of mobile phone numbers leading to reduced activity or bans.
How many Telegram mobile phone numbers are needed for Telegram mass sending? This is not a fixed number, but dynamic data accurately calculated based on promotion scale, marketing goals and mobile phone number activity. Through the above three steps, using the Digital Planet number screening and detection platform for accurate calculation and optimization, not only can the appropriate number of mobile phone numbers be determined, but the marketing effect of Telegram mass messaging can also be significantly improved and resources can be avoided.
I hope this article can help you prepare more scientificallyThe number of Telegram mobile phone numbers enables accurate and efficient delivery of Telegram bulk messages, making your promotion activities truly worthwhile.
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