What is Facebook UID? Which user collection and filtering scenarios are
Facebook UID refers to the unique identity number of Facebook users on the platform, also known as user digital ID. This ID is not a nickname or username set by the user, but a fixed identifier assigned by the system. For practitioners engaged in overseas customer development, social media advertising operations and cross-border private domain operations,Facebook UID It is a core data entry. It can not only help users identify target objects within the platform, but can also be extended to various practical scenarios such as data collection, user screening, and social media placement.
learn The structure and acquisition method of Facebook UID
every Facebook accounts, homepages, groups, comments and posts all have a corresponding UID within the system. For example, a user's homepage link may be facebook.com/john.smith, but its real UID may be 1000524789xxxxx. This number is unique in the database. Through the Facebook UID, you can directly target a user or his related content, regardless of the user's change of name, page settings or language preferences.
Common acquisitions UID methods include viewing the page source code, using plug-in tools, packet capture analysis, or using the interface service of a third-party platform. But no matter which method you use, once you get the UID, it is equivalent to getting the user's "only pass" in the Facebook world.
The role of Facebook UID in user acquisition
collection As a Facebook user, the biggest difficulty is not “searching” but “finding accurately”. When many cross-border operators capture data, they can only capture user nicknames or page links. However, this information is easily repeated, confused, and inconvenient for system processing. andFacebook UID It has three key advantages: uniqueness, traceability, and structured matching.
For example, a company that exports cross-border beauty products has accumulated a large number of private message users while operating multiple fan pages. In order to do secondary marketing, they used the digital planet number screening and detection platform to UIDs are exported in batches and cross-referenced with previously collected WhatsApp phone data to quickly identify which Facebook users are also active on WhatsApp. This matching method greatly improves their user reach accuracy and delivery efficiency.
How to use Facebook UID and number filtering together
If the company already has a large number of Facebook UID, but we don’t know which users are real users and which users are still active. At this time, we need to use the detection platform for in-depth screening. passDigital Planet Number Screening and Detection Platform, users can put UID data is uploaded in batches and mapped with relevant phone numbers, country codes, registration time and other fields to quickly filter out target users.
Platform support will UID serves as an auxiliary identification field and is used in conjunction with the main number library. For example, when a SaaS company was conducting remarketing to Southeast Asian users, it matched Facebook UIDs with mobile phone numbers one by one and found that nearly 30% of the numbers associated with UIDs had been deactivated. After the active numbers left after screening were imported into the SMS platform, the SMS open rate increased from the original 10% to nearly 24%.
This kind of data collaboration not only improves sending efficiency, but also greatly reduces delivery costs and failure risks.
How Facebook UID data assists social media advertising
The Facebook advertising system supports uploading UID files through custom audiences to achieve more precise ad targeting. This kind of operation is extremely common in remarketing, recall, and secondary transaction scenarios. If UID screening is carried out in advance through platforms such as Digital Planet to ensure that the data is real users, the advertising effect will be better.
For example, an independent website owner is launching interest packages in the European and American markets, and the original Facebook UID data is imported into the Digital Planet detection platform, and nearly 10,000 valid UIDs are screened out before being uploaded to the advertising backend for audience matching. In the end, the click-through rate of this ad group reached 3.7%, which was more than twice that of the non-filtered data ad group.
The key here is that only by being The system will match users only if Facebook considers it to be a valid and real UID. Invalid UIDs uploaded to the advertising system not only fail to match, but may also cause a waste of advertising budget. therefore,Facebook UID In the advertising scenario, it is not only the data itself, but also the strategic tool behind the screening mechanism.
Can Facebook UID be used for tag management?
sure. Especially in the digital planet platform, enterprises can UID data is marked in batches, such as "frequent interactions", "active messages", "private messages communicated", etc., and then stratified based on number status, country and region, and user type. In this way, when doing targeted notifications or personalized marketing, the corresponding group of people can be retrieved more quickly.
For example, a cross-border training service platform has corresponding courses for different types of courses. UID tags were filtered through the platform and then exported. Finally, 10,000 old users were successfully classified and reached, and the overall conversion rate increased from the original 1.5% to 4.6%.
How to build your own Facebook UID data system
Facebook UID is essentially a "data identity". Whoever can establish a more stable UID data system will have greater user dominance. Enterprises can divide UID data sources into three categories: self-owned data (such as private message users, comment users), public data (such as public group members, like users) and cooperation data (UID obtained through forms, APIs or platform synchronization).
Once these data sources are integrated into a platform, such as the Digital Planet System, and after cleaning and screening, they can be used for long-term social media remarketing,WhatsApp synchronized reach, SMS notifications and even multi-platform delivery. And as the number of platform uses increases, historical UID data will automatically accumulate, helping companies gradually build their own global social identity database.
if you are doing In the operation, promotion or customer management of Facebook channels, do not ignore the collection and use of UID. Making good use of UID is not only as simple as finding people, but also a basic action for building accurate crowd portraits and improving conversion efficiency.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
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