How to do the Facebook UID filtering process? 5 steps to realize data cleaning and targeted marketing

Facebook UID filtering is an important link connecting user identification, data cleaning and marketing reach. It is not only suitable for accurately finding people, but also for enterprises to build their own data labeling systems, clean customer databases, and divide user levels. Through Facebook UID filtering, companies can turn originally chaotic social media data into clear structure, operational and manageable marketing resources. Especially in cross-border business, cooperating with the number detection platform for joint screening will greatly improve the efficiency and conversion capabilities of social media operations.


Step 1: Make it clear The source and use of Facebook UID

Start any Before filtering Facebook UIDs, you need to be clear about what your UID data is and what tasks you intend to use to complete. The UID source can be private messages on the homepage, advertising comments, community members, like and forward users, or it can be automatically collected from third-party tools or forms. The uses include targeted advertising, customer identity comparison, message push, account screening, etc.

For example, a health supplement brand specializing in European and American users has collected it through advertising comments10,000 Facebook UIDs. Their goal is to filter out real active users and find out if these people are also present in their own WhatsApp database. This requires going to the next step: data cleaning and structured processing.


Step 2: Import Facebook UID to filter system for structure verification

The Facebook UID itself is just a string of numbers, but if you want to do multi-field pairing or export for delivery, you must have a standard structure. The Digital Planet Number Filtering and Detection Platform supports the combination and upload of UID with fields such as mobile phone number, country, channel source, etc. The platform will automatically identify irregular fields, duplicate UIDs, missing data rows, and process marks.

If yours UID data is scattered in multiple forms and Excel files. It is recommended to unify the field naming format before uploading, such as UID, phone, country, etc., to avoid system identification errors. At the same time, make sure that the UID is in numeric format and remove invalid characters such as spaces and symbols.

A brand has The UID is named "Customer Number" and the data cannot be recognized. After sorting out and changing it to "UID" to upload, the entire detection process completed the verification of 100,000 pieces of data in less than 5 minutes.


Step 3: Match number filter detection to identify real active users

The core goal of Facebook UID filtering is to "find valuable users", and "value" often depends on whether the user is real, whether the contact information is valid, and whether the account is active. This requires linkage with the number detection system.

Through the Digital Planet Platform, users can transfer UID is imported at the same time as the associated mobile phone number and email address. The platform will detect whether each number is on the Internet, whether it is an empty number, or whether it is a risk segment, and return the activity label at the same time. With UID data, you can accurately know which users are worth investing in advertising, text messages or private messages.

A certain education and training company screenedThere were 50,000 Facebook UIDs, and after testing on the platform, it was found that less than half of them were valid. In the end, they only selected 20,000 users with high activity as their remarketing target, and the advertising conversion rate increased from the original 2.3% to 6.8%.


Step 4: Group export to form a data packet that can be delivered

After the inspection is completed, the platform will UID filtering results are classified by status and allow users to export according to tags, such as "users that can be served", "users that need to be verified", "high-risk users", etc. Enterprises can use different data packets for different channels according to their business type: SMS, WhatsApp, Meta advertising, private message invitations, etc.

Digital Planet Platform supports packaging exported data into standard formats, with fields including UID, mobile phone number, status, tags, country, etc., facilitate enterprises to directly access the sending system or advertising delivery platform. In conjunction with historical inspection records, enterprises can also compare user data changes at different stages and continuously optimize screening strategies.


Step 5: Build a targeted marketing strategy based on filtered data

With clean and layered Facebook UID data allows companies to make precise marketing designs around this data. For example, in the first round, the first round, the second round, the guided content is pushed to potential users, and in the last round, the list is removed or cold-started and then placed.

A brand passed UID filtering has built three sets of user pools and designed three WhatsApp message content, which has achieved an increase in user interaction rate by more than 20% within one week. The key is: screening is not the end point, but the basis of marketing strategy design.

Using the digital planet platform, enterprises can not only accomplish The initial screening of Facebook UID can also make a refined population combination through historical active tags, national distinctions, number status and other factors. These combinations will determine whether your subsequent marketing is efficient, conservative and sustainable.


Facebook UID filtering is not a technical move, but a business strategy

Many people will UID filtering is understood as data sorting, but in fact it is closer to "user investment decisions". Who is worthy of being exposed, who is temporarily shelved, and who is the core customer. What these judgments rely on is the ability to integrate and analyze UID, behavioral data and number data.

Digital Planet Number Screening and Detection Platform, It's the Connection The bridge between Facebook UID and operational actions. It not only provides detection capabilities, but also provides standardized processes, label management and data update mechanisms to help enterprises form long-term competitiveness in social media operations.

When you collect it next time When using Facebook UID, don’t rush to import the ad backend or mass sending system. Go through the professional screening process first, which may help you screen out real gold users, save budget, improve conversions, and use the same reach costs to achieve higher returns.

 

Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.

The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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