What kind of data counts as accurate marketing data? Are there any screening criteria
When many companies and teams are doing customer development, they have thousands or even tens of thousands of phone numbers in their hands, but they don't know whether these people are target customers. Some people send messages but no one responds, some people just hang up on the phone, or even get complained or blocked. At this point you may start to wonder:Are the data I'm using simply inaccurate? What kind of data is real?“Precision marketing data”? Are there any criteria for screening?
This article starts from the perspective of an actual marketer and dismantlesThe meaning behind the word "precision" will help you understand the composition of precision marketing data, the logic of screening, and how to achieve efficient screening through tools.
The core of accurate marketing data is not quantity, but quality
When many people in the market talk about data, it meansThe dimension of “100,000 mobile phone numbers”. But anyone who really does marketing knows that one number that can convert is better than 10,000 dead numbers. So what kind of data can be called precision marketing data? In fact, there are several basic standards:
lMust be valid contact information, if you can receive text messages, answer calls, and open social platforms normally
lHave basic image information, such as country, language, gender, age, interests, behavior trajectory
lHave been active recently, such as sending messages, logging into social accounts, browsing websites or products
lMatch your target group positioning, for example, if you are an e-commerce company in Southeast Asia, you should screen this type of users.
In other words, precision marketing data is not yourThe "bought back" numbers are data that can be truly identified, classified, and labeled, and can be implemented into marketing actions.
How does Digital Planet define and filter this data?
The logic of the Digital Planet number screening and detection platform is very clear: first determine whether the number has a social account, then determine whether the account is active, and finally label it according to the target conditions set by the user.
The platform’s core screening criteria include:
lActivated status：Register or notWhatsApp, Telegram, LINE, Signal, etc.
lactivity level: Whether there is3-day active, 7-day active record, whether it is in use
lAccount behavior: Whether there are many group chats, frequent interactions, and quick replies
lattribute tag: Such as gender, age group, language, region (partially supported)
You can think of these tags as a"Multi-dimensional filter", the platform is like a super large screening funnel, leaving only the group of users that best match your needs.
How to set common filter tags?
If this is your first time using the screening platform, the most common tag combinations are probably the following:
lHighly active+Open WhatsApp+ for Filipino users: Suitable for Philippine e-commerce traffic drainage
lOver 30 years old + Open Telegram + Active in the past 7 days: Suitable for trust communication in virtual currency, finance and other industries
lmale+Active Users+Indonesia Region: Suitable for promoting adult content and sports products
lfemale+LINE user+purchase intention tag: Suitable for maternal and infant, skin care, and education industries
These tag combinations can be freely set within the Digital Planet platform, and after screening, they can be exported to a standard format for direct use in the mass sending system orCRM platform.
Where does this data come from? Is it legal?
This issue is also very critical. Digital Planet Platform does not directly sell"User Personal Information", but providesTesting and screening services. In other words, it does not sell your data, it helps you sift through the data you already have, or identify the users you need from public data collected through legal channels.
You can upload the data sets you collected or purchased, and then proceed on the platform:
lWhatsApp activation detection
lActive state identification
lFilter by gender and age
lPlatform preference identification (prefer to useTelegram or WhatsApp)
This process is not only legal, but also more flexible and safer. For cross-border teams, private domain teams, and social media delivery teams, this method not only avoids the risk of violations, but also improves data accuracy.
Different platforms have different requirements for accurate data.
Not all platforms use the same set of standards to measure user activity. for example:
lWhatsApp: Based on whether it is enabled+Whether sent/received in the past 7 days is an active indicator
lTelegram: Whether to join the group or not/Post/Frequently switch devices as active indicators
lLine: Check whether to join the community+Whether to browse channels
lSignal: Mainly to determine whether it is actually used rather than silently registered.
Therefore, Digital Planet will set different filtering dimensions based on the characteristics of different platforms. You just need to select the target platform+Set filtering conditions, and the remaining filter numbers will be automatically processed by the system.
How can the filtered data be used more effectively?
Sifting through the data is not the end, the key lies in how to make good use of it. Here are some common ways to use it:
limportWhatsApp or Telegram group messaging system, first publish interactive content to active users
luseFbsee-like customer service system adds friends in batches and sets labels for follow-up
lUse different speech templates for specific groups of people, such as"Sending information" and "Q&A" templates improve conversions
lWith Google ads,Facebook ads for remarketing or crowd testing
through constant adjustmentsWith "crowd portraits + behavioral feedback", you will know more and more clearly which type of users are more likely to make transactions, thereby achieving precise reach and efficient conversion.
Summarize
Precision marketing data is not the more the better;The more it fits your business model, the more valuable it is. Its value lies in——You can directly execute marketing actions, save budget, and not disturb invalid customers. The Digital Planet number screening and detection platform provides a data standardization, labeling, and behavioral solution. Whether you are engaged in e-commerce, finance, education, or overseas localization business, as long as you need a group of users who can convert, the effect will be different if you screen first and then distribute.
Not sure who your target customers are? Then come and try Digital Planet, screen a batch of sample data first, and then see the real effects. Precision marketing starts from the first piece of high-quality data.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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