How to filter precise marketing data? How to select
The biggest fear in marketing is not that no one pays, but that you spend your energy, budget, and tools on a bunch of unresponsive, inactive, and worthless products.On "cold data". Many practitioners talk about "precision marketing", but the actual data they use are dead accounts, zombie accounts, and virtual accounts. No one reads it after sending it, and no one answers the call. Then the question comes,How to filter precise marketing data? Is there a way to retain only truly active users?
This article will explain how to screen accurate users from a practical perspective. The focus is on two words:active. At the same time, the key role of the Digital Planet number screening and detection platform in this process will also be introduced.
WhyIs "active" the first criterion for data?
Many companies think that a mobile phone number that can be used to get through and send messages is enough. But when you actually do social media marketing, telemarketing follow-up or customer maintenance, you will find that theseIf you never open WhatsApp, never log in to Telegram, and never use Line chat, your "contact number" will be in vain.
Criteria for active users typically include:
lrecentThere are login or usage records within 3 days or 7 days
lJoining communities, sending messages, replying to messages, etc.
lUse it on the target platform for a long time instead of not using it after registration.
In other words, active means that this userMay see your information, be willing to communicate, and have the opportunity to convert. The core of precision marketing is actually to try to only find this kind of people.
How does Digital Planet screen active users?
The main reason why the Digital Planet number screening and detection platform is used by a large number of marketing teams is that it supportsIdentification of "user active status".
Specific functions include:
lMulti-platform detection:supportDetection of social accounts such as WhatsApp, Telegram, LINE, and Signal
lActive dimension label:Active on 3 days, active on 7 days, usage frequency, behavior tags, etc.
lSegmentation behavior judgment: Behaviors such as sending messages, receiving messages, joining groups, frequently switching devices, etc. are used as the basis for judgment.
lVisual filtering configuration: Users can combine screen number logic that meets the target according to business needs.
For example, you need a batch of"Southeast Asian WhatsApp users who have been active in the past week" only need to set the region + platform + active days in the platform background to generate a batch of qualified contact information.
What key points should we pay attention to when filtering logic?
When many people use screening tools, the most common problem is"Setting is too broad". As a result, a bunch of inactive and irrelevant users were exported. Although there was a lot of data, the effect was poor. Therefore, when setting filtering conditions, it is recommended to focus on the following four dimensions:
lplatform dimension: Make sure what you want to do isWhatsApp marketing, Telegram reach or LINE customer service
lactive dimension: Make it clear that you want3-day active users or 7-day active users
lattribute dimension: Such as age, gender, country, language, etc. (depending on platform support)
lbehavioral dimension: Whether to join the group, whether to log in frequently, whether there are sending records
These conditions can be checked one by one in Digital Planet, and the screening process does not require coding or professional background.
For example: Sieve Southeast AsiaHow to set up WhatsApp users?
Take a customer who is engaged in cross-border e-commerce as an example. He wants to find a group of female users in Indonesia and the Philippines. The requirement is toActive on WhatsApp in the past 7 days. The filtering logic can be set like this:
lplatform:WhatsApp
lRegion: Philippines, Indonesia
lGender: Female
lActivity:Active for 7 days
lTag selection: recent sending records, chatting behavior
The data filtered out in this way will be exported into a batchUsers who are more likely to answer your marketing messages, reply to your conversations, and click on your links.
Where can the filtered data be used directly?
Digital Planet supports exporting standardExcel or CSV data format can be connected to:
lWhatsApp group messaging platform
lTelegram message distribution tool
lFbsee and other customer service systems can add fans, group them, and follow up.
lCRM system for follow-up customer tracking management
The platform itself also provides screen numbers+ The integrated process of detection + export saves you the trouble of switching data between different software.
how to avoid“Sifting too much but not using it”?
The situations that screen numbers are most afraid of are:"100,000 items were screened out, but no more than 10,000 items can be used." The root of this problem is usually that the filter conditions are too loose. So I suggest you:
luseTest the screening rules in a “small first, then big” way
lJust screen at firstTry the effect on data within 10,000 pieces
lCheck the actual proportion of active users in the detection results, and then decide whether to expand the number
The Digital Planet platform also providesData label proportion analysisFunction, can be viewed after filtering"How many are active in 3 days", "How many are users who have not opened an account" and "How many are users with incomplete tags" to prevent you from exporting a bunch of invalid data.
Summarize
The real value of precise marketing data does not depend on"More" wins, but "right" wins efficiency. Especially when resources are tight and competition is fierce, only by directing every contact to "people who may convert" can you run one step faster than others. The Digital Planet Number Screening and Testing Platform was born for this purpose.
Whether you are an e-commerce seller, education team, financial promoter, or content creator, you want to"Screening data" becomes "finding customers". First filter out active users, then there will be room for conversion later. Stop sending random messages, and stop buying a bunch of invalid accounts. Use the right screening tools, and the results will naturally be different.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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