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Today, with the increasing cost of information reaching, more and more companies are paying attention to it"Accuracy of information channels". One of the frequently mentioned issues is:How to determine whether the customer's mobile phone number is supportediMessage feature?This question seems to be very technical, but it is actually aImpact marketing hit rate, customer communication efficiency, message delivery costa big topic.Especially when facing massive user data, confirm in advance which mobile phone numbers can be passediMessage contacts customers not only saves costs, but also improves the quality of interaction. Therefore, "iMessage activation and screening" has become the core link of many teams in data cleaning and precise marketing.
What is iMessage? Why do you need to filter?
iMessage is an instant messaging service launched by Apple, which supports sending free information between iPhone, iPad, Mac and other devices. Unlike traditional text messages (SMS), iMessage is transmitted through data networks and does not rely on operators. It has low cost and fast speed, and supports rich content such as pictures, voice, and links.
But the premise is:The other party's mobile phone number must be enablediMessage Service. Otherwise, the sent message willForwarding in SMS form, it faces problems such as increased costs, failed sending, and high filtering rate.
Especially in cross-border scenarios,Sending iMessage messages to users that are not activated often means that advertising fees are spent, notifications are not delivered, and user experience is discounted.
Therefore, determine in advance whether the customer supports itiMessage has become the first step that companies cannot ignore in SMS, reminders, marketing and other behaviors.
Determine whether the mobile phone number is supportedBasic logic of iMessage
For individual users, if you useiPhone, you can try sending messages in the SMS app:
lIf it is a blue bubble, it means the other party supports itiMessage;
lIf it is a green bubble, it means the other party is walking in normalSMS path;
But this isBased on contact establishment and feedback from Apple device systemImplemented, this method is obviously not operational for the enterprise side.
You cannot build a address book for every customer once, nor can you verify thousands of mobile phone numbers with one device. So, judgeiMessage state needs to rely on more systematic solutions.
Mobile phone number andTechnical Relationship between iMessage Activation
Not all mobile phone numbers can be automatically activatediMessage, not all Apple devices enable it by default. Whether a mobile phone number supports iMessage depends on the following conditions:
1.Whether to register a mobile phone number as Apple ID's receiving account;
2.Is the user enabled on the device iMessage function;
3.Does the Apple server identify the number as"iMessage activation status";
4.Whether the network environment and device status support real-time communication feedback;
In other words, the number must be bound to the device and successfully registered with Apple's message system before it can be calculated."Support iMessage".
Common scenarios for enterprises: Why do you have to do itiMessage filter?
In the following business scenarios,The accuracy of iMessage directly affects business results:
lPush transaction reminders, coupons, and login verification codes to US or overseas customers;
lSend welcome messages after successful registration of APP or platform users;
lThe customer service team will contact customers as soon as possible through the message tool;
lThe SMS notification platform hopes to reduce the cost of sending SMS;
lSaaS service providers process Android and Apple users in a layered manner and formulate different operational strategies;
If the company cannot identify which users areThe iMessage channel is effective, which can cause advertising losses at the least, and at worst, customers will be lost and service failures.
How to batch determine whether the mobile phone number is supportediMessage?
For enterprises, the best way is to use a professional data detection platform to perform"iMessage enable filtering" operation. The process usually includes the following steps:
1.Prepare a list of mobile phone numbers that need to be tested (including national area codes and format specifications);
2.Upload to filtering systems (such as digital planet);
3.The system calls the Apple server interface to verify the binding status;
4.Output whether each number is enabledinformation about iMessage;
5.Export the activated user list for easy next step;
In this way, companies can complete the judgment task of thousands or even tens of thousands of numbers in a short time, ensuring that subsequent marketing actions are based onAbove “reachable customers”.
Why are iMessage users more valuable?
By comparison,iMessage users usually have the following advantages:
lhigher activity and response rate;
lThe user equipment isiPhone has relatively strong consumption capacity;
lSupporting rich media information can increase the attractiveness of marketing content;
lIt is not easy to be intercepted by the SMS firewall, and the delivery rate is more stable;
lIt can be used as an identification portal for Apple ecosystem users, for subsequent tag classification or multi-platform linkage;
In other words, identifyiMessage is actually inSieve it out for you"High value customer group".
How to implement the data after iMessage filtering?
After you get a filter result, you can:
lexistTag the user in the CRM system;
lpassiMessage priority channel sends welcome speeches, notifications, and event information;
lSeparate non-open users and communicate in other ways (such as email,WhatsApp);
lIn combination with other social registration status (e.g.Telegram, Line) do multi-channel matching;
lAs a data asset reserve, it is used for future refined operations and remarketing;
For companies that have established a private domain system, this"IMessage User List Enabled" will become an accelerator of information transmission efficiency.
FAQ
1. Will a mobile phone number change the iMessage status over time?
Yes. For example, changing equipment, cancelingApple ID, turning off iMessage function, etc. will all affect the status, so filtering is recommended to be carried out regularly.
2. Can it be detected using iPhone simulator or automation software?
It is not recommended that the detection behavior is essentially dependent on the Apple server interface, and the simulation method is extremely unstable and can easily be judged as abnormal or abused.
3. Do platforms such as Digital Planet support international number segments?
Yes, major global number segments (including the United States, Canada, Australia, Southeast Asia, etc.) can support detection and provide structured export results.
Summarize
Determine whether the customer's mobile phone number supports itiMessage is an important means for enterprises to improve reach rate, optimize message costs, and screen high-value customers.
passiMessage enables filtering, and enterprises can build aStable, efficient and operational Apple user channel, deliver information to customers more targetedly.
If you don’t do screening, you may still be burning money blindly; and establishing a screening mechanism is the real way to make marketing and notificationsThe beginning of "implementation and implementation".
If you are making overseas marketing, SMS distribution, and private domain construction for Apple users,Platforms such as Digital Planet can provide professional and stableiMessage filtering support, help you achieve a closed loop of accurate reach from numbers to customers.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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