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TikTok user screening is a basic ability that brands, advertisers, and private domain operators must master before conducting precise marketing.There are a large number of users every dayTikTok is watching videos, comments, private messages, and likes, but who are these people? Is it your target user? Can you become a buyer?You will only know after filtering.compared to"Account filtering" tends toward the blogger side, while TikTok user filtering is more favorablePersonal portrait, it is also closer to the practical needs of advertising, delivery, and community traffic diversion scenarios.This article will teach you how to pass through the four perspectives of methods, steps, tools and practical suggestions.TikTok user filtering to build a real and convertible customer portrait system.
The essence of TikTok user screening: Identifying potential convertible groups
existOn TikTok, users with real commercial value are not those who give the most likes, but:
lWill click on the link;
lComments or private messages will be left;
lHave relevant interests or willingness to purchase;
lHave the ability to pay or behavioural trajectory;
lThe person you can eventually take out of the platform, join the private domain or complete the transaction.
andTikTok user screening is through certain technical means and behavioral analysis.Find out this categoryUsers who "may be sold".
How to determine whether a user is worth filtering out?
You can use the following5 behavioral characteristics to judge the commercial value of a TikTok user:
1.Content interaction characteristics
Do you frequently like or comment on content in specific categories? Do you actively ask questions and express your interests in the comment content?
2.Focus on behavioral paths
Do you continue to pay attention to similar bloggers? Is it repeated in multiple related videos?
3.Account stability
Is the avatar complete, the username is standardized, there is a profile or link to other social platforms?
4.Private message behavior
Have you ever taken the initiative to send private messages to experts? Expressing your willingness to buy or seeking cooperation?
5.Platform activity
Have you been active lately? Is there any sharing behavior? Is there a chain of interactions with other users?
The more users meet the above, the more worth it is to be defined as"Potential conversion users".
Summary of common methods for filtering TikTok users
1. Collection in the comment area + keyword filtering
lUnder a certain popular video, collect all comment users;
lUse keyword filtering (e.g."How to buy", "Where to buy", "Please recommend", etc.) Screen out high-intention users;
lEstablish"Purchase-oriented user list" is the subsequent diversion target.
Suitable for: e-commerce conversion, private domain group recruitment, promotion and traffic diversion
2. Reverse check of the like trajectory
lExtract like users by specifying the like list of videosID;
lBased on the user's homepage, determine whether it is a real user (whether there is content or who it is followed);
lIt is summarized and used to accurately target or export data into the remarketing system.
Suitable for: advertising targeting, secondary reach, and deep clue digging
3. IP region and equipment filtering
lDetermine the user's registration area, commonly usedIP country (support tool identification);
lScreen out the market you specify, such as"High active users in the US area";
lThe device type can be further identified (iOS/Android), used to distinguish payment intentions.
Suitable for: overseas brands, virtual product promotion, high-value user screening
4. Cross-filtering of topic tags
lExtract topics (challenges, tags, hot words) that users have participated in recently;
lDetermine whether the focus of interest is related to your product;
lCombining labels and interactive behaviors, hierarchical classification and marking are carried out.
Suitable for: content marketing, interest e-commerce, expert grass
After the user filtering is completed, how to use the data?
Screening is just the first step, the real value comes from howUse this user data for conversion:
lUsed for advertising platforms"Popular population delivery"
lSend private messages or guide to a private domain platform (e.g.WhatsApp/Telegram)
lexistClassification and follow-up in CRM system
lBuild a user behavior prediction model and give priority to guiding transformation actions
Once your data reaches a certain scale, it can also be used in reverse for product development, content topic selection, channel optimization and other directions.
Recommended filtering tool: Why use a professional platform?
TikTok itself does not support publicly exporting user interaction data, and manual crawling is very time-consuming. At this time, you need to use professional screening systems such as "Digital Planet", which support:
lCrawl video comments and like user information in batches;
lAutomatically identify user area, equipment, and active status;
lFast output is available forCRM, advertising user list;
lProvide cross-platform user matching (such as associations)Instagram, Facebook);
This kind of tool allows you toThe manual screening process that originally took 3 days to complete within 1 hour is especially suitable for batch operations and precise new projects.
Summarize
The ultimate goal of TikTok user screening is to identify who is your "potential customer" faster and more accurately.
Instead of blindly delivering and diversion, it is better to first make a good user profile and lock in people who are truly likely to transform through multi-dimensional cross-verification such as behavior, interaction, interests and regions.
Professional screening platforms such as digital planets can greatly improve yourThe operational efficiency on TikTok makes every advertisement and every private message not a waste of resources, but a close opportunity to a transaction.
DoTikTok is not about who has more fans, but about whether you are looking for the right person. Accurate user screening is your bottom-level ability to outperform your peers in the long run.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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