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WhatsApp advertising number is a term that has been frequently mentioned in cross-border e-commerce, foreign trade sales and private domain marketing in recent years. The so-called WhatsApp advertising number usually refers to WhatsApp accounts that are specifically used for advertising promotion, marketing reach, and customer communication. The core goal of this type of account is to send marketing information frequently in a short period of time, quickly cover a large number of user groups, batch conversations or group recruitment, so as to achieve promotion and conversion. However, advertising accounts are not official categories of WhatsApp, but a "gray concept" derived from users' use in actual operations, because the intensity of usage of advertising accounts is much higher than that of normal users. Once the operation is improper, it is very easy to be blocked or restricted in functions. Therefore, understanding what WhatsApp advertising number is, its usage scenarios, advantages and potential risks is the basic knowledge that every marketer must master before formally investing in WhatsApp promotion.
What isWhatsApp advertising number? In layman's terms, it is "only used for advertising"
WhatsApp advertising numbers are not the special account types provided by the official, but are practical terms within the user circle. Its essence is an ordinary WhatsApp account, but it is specially used for marketing, advertising, and mass information.
Common advertising numbers include:
lNo private communication, only for promotion, group recruitment, traffic diversion
lSend hundreds or even thousands of messages every day
lOften bound automation tools, such as mass sending software, keyword replyers, etc.
lThe content sent mainly includes product introduction, promotional links, promotional posters, etc.
lReplace frequently, and the life cycle is usually short (preventing the blockade)
Many cross-border merchants will be equipped with a set of advertising number matrix, which will guide users to add main account, customer service number or transaction number while sending group cold start information, and complete diversion.
4 common usage scenarios for WhatsApp advertising numbers
1. First time reach: used for cold start potential customers
After obtaining the number through external channels, first use the advertising number to conduct the first round of reaching, verify whether the number is registered and active, and send the first product information or greeting.
2. Multilingual Market Distribution: Regional Promotion Bulk Mass Distribution
Some teams will configure advertising numbers for multiple national numbers, corresponding to language packs in different regions, and distribute information at the same time in different markets.
3. Event promotion: limited-time promotion, invitation activities are sent in a centralized manner
Advertising numbers are very suitable for high-density information push in a short period of time, such as holiday promotion notifications, registration reminders, coupon distribution, etc.
4. External link traffic: used for social platform traffic link follow-up
existWhen Facebook, Instagram, YouTube and other products are placed, advertising accounts are left as communication portals to guide users to obtain information, quotations and other content after adding signs.
What are the advantages of WhatsApp advertising numbers?
Although advertising accounts have certain risk control risks, they are still widely used. The core reason is that they can indeed improve efficiency and expand access:
lFast batch reach: Combined with mass sending tools, it can achieve efficient delivery of thousands of messages
lStrong diversion capability: After reaching the advertisement number, guide to the customer service number to effectively isolate the risk of banning the account
lCost controllable: The registration cost is low, and the investment cost of configuring multiple advertising accounts at one time is acceptable
lRisk transfer: Once the advertisement number is blocked, it will not affect the main account and transaction chain
For cross-border business, advertising numbers are more like"Cannon Fodder Forward" is not only a risk isolation tool, but also an efficiency acceleration engine.
What are the risks of WhatsApp advertising numbers?
1. Extremely easy to trigger wind control
Advertising numbers are sent at high frequency, content is duplicated, and a large number of friends are added in a short time.WhatsApp risk control system focuses on monitoring behaviors, and if you are not careful, you will be restricted and banned.
2. High user reporting rate
Because advertising content is generally cold-started and lacks interactive foundation, it is easier for users to click directly"Report" leads to the account being judged as spam by the platform.
3. Short account life
Even if you operate with caution, the life cycle of an advertisement account is generally between days and weeks. Especially newly registered numbers, not completed"Account maintenance" operation is more likely to be blocked by the system.
4. High data inefficiency
If the data pushed by the ad number is not filtered, a large amount of information may be sent to unregistered or inactive users, which is a waste of resources and increases risk control risks.
How to avoid risks? Advertising number operations must follow5 principles
1.Controlling the transmission frequency: It is not suitable for high-intensity centralized delivery, no more than per hour50 safer
2.Reduce content: Even template information should be processed subtlely to avoidSuspected of "batch copying"
3.in advance"Support the account": The new account is used for normal communication for a few days first, and then gradually carry out marketing behavior
4.Clear diversion strategy: Advertising numbers guide users to add customer service numbers or transaction numbers to avoid a single number in all functions
5.Use with data filtering tools: Reduce zombie numbers and empty numbers to increase hit rate
Use the Digital Planet Platform to filter high-value numbers, improve advertising number efficiencyMore than 50%
A large part of the risk of WhatsApp advertising accounts comes from "not knowing who to send them to", which leads to a large amount of information being sent to invalid users and consuming account activity in vain.Digital Planet PlatformThis problem can be solved from the root cause.
The core functions of the platform include:
lWhether to register a batch numberWhatsApp
lDetermine whether the number is active and whether the avatar is complete
lIdentify risk numbers, zombie numbers, and banned numbers
lSupport national and regional section screening
lExport high-quality reachable numbers and directly connect to the advertising number mass sending system
By cleaning the target users in advance, the advertising number sends information more accurately and has a higher response rate. It can also effectively avoid triggering the blocking of accounts due to large-scale placement of invalid numbers.
Register a digital planet to systematically improve the effectiveness of advertising accounts
If you are usingWhatsApp advertising account is promoting, so you might as well connect to the Digital Planet platform as soon as possible and conduct a systematic screening of user resources in your hands. Filter out empty and risky accounts from the source, and only retain accounts with real registered and well-active status can not only improve the efficiency of advertising accounts, but also significantly reduce the probability of blocking accounts. After registering as a Digital Planet VIP, you can enjoy 24-hour fully automatic detection service, unlimited data processing capabilities, and support direct connection to your marketing process. If you need demonstration or access docking, please contact the official customer service to obtain support information.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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