Invalid WhatsApp account identification method: 2025 practical screening plan
doingWhen marketing on WhatsApp, you may have encountered this problem: the list looks large, but the actual response rate is surprisingly low. At this time, it is likely that there are a large number of people mixed into the list.Invalid account. These accounts are not interested in your products, nor do they generate any interaction, but they are quietly consuming your time, traffic and funds.
what is invalidWhatsApp account?
Invalid accounts refer to those who have registeredWhatsApp, but it is currently no longer functioning or has basically no use value. Common situations include:
lLogged out or officially banned
lIf you haven't logged in for a long time, the system cannot receive messages.
lUse virtual devices or batch builds with no activity
lAccount information is missing, such as avatar, nickname, and status are empty
The existence of such accounts will directly reduce your delivery performance, and may also cause the platform to determine that your operations are abnormal.
why inWill we pay attention to invalid account identification in 2025?
1.Platform risk control is stricter
In 2025, WhatsApp has upgraded its anti-spam and anti-bulk registration mechanisms. A large number of invalid accounts may cause your group messages to be speed-limited or even banned.
2.Advertising costs are getting higher and higher
Cross-border advertising prices are rising, and every invalid delivery means waste. Identifying invalid accounts is an important part of saving budget.
3.User quality determines conversion rate
After removing invalid accounts, each of your messages will have a greater chance of reaching real potential customers.
3 ways to effectively identify invalid WhatsApp accounts
Method 1: Check registration status in batches
Use the detection tool to batch verify whether the number is still activatedWhatsApp can directly exclude numbers that have been canceled.
Method 2: Check the latest active time
Accounts that have not been online for a long time (such as more than a year) have most likely lost their use value and can be directly marked as invalid.
Method 3: Analyze data completeness
Accounts with empty avatars, irregular nicknames, and empty status are often virtual accounts or batch registration numbers, and should also be included in the invalid list.
Tips on the screening process
lClean in batches
One-time elimination may result in a too small list, so it is recommended to screen in batches and replace them gradually.
lCombined with marketing data verification
Accounts that have not responded for a long time can be awakened first and then decide whether to delete them.
lRegular maintenance
It is recommended to conduct invalid account detection every quarter to ensure the freshness of the list.
Practical Case: Improved Effects from Clearing Invalid Accounts
A team that specializes in cross-border beauty products has a list of80,000, but the proportion of invalid accounts is as high as 30%. After batch testing and cleaning, there were only 56,000 valid lists left, but the mass delivery rate increased by 20%, and the conversion rate of a single event increased from 3% to 9%.
Digital Planet’s rapid invalid number detection solution
If you don’t want to waste time on manual judgment,digital planetThe invalid account detection service provided can help you complete batch screening in the shortest time:
lSupport worldwideWhatsApp account detection
lAutomatically determine registration status and activity
lMark invalid numbers in batches and export a clean list
lTest results are accurate and fast
Sign up for Digital Planet now to get exclusive gold coin benefits for new users, and additional bonuses for recharging, making your account screening more efficient and cost-effective.
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