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In the Southeast Asian market layout,The value of Zalo user data is being valued by more and more companies. Especially in Vietnam, Laos and other regions, Zalo has high user activity and timely communication, and has become one of the preferred platforms for local promotion. andHow to accurately filterGender and age of Zalo users, is the first step to achieve high conversion rate reach.
This article will give you a detailed analysis of how to do this from several dimensions such as data background, filtering logic, practical methods and platform support.On Zalo, we can "customize dishes according to people" to achieve true precision marketing.
The marketing value behind Zalo user data
Zalo is different from WhatsApp and Telegram. Its users are mainly registered with local real names, with concentrated age groups and clear social tags, which provides marketers with natural data advantages.
Especially in the following types of business,Accurate filtering of gender and age tagsCrucial:
lWomen-oriented products such as cosmetics, maternal and infant products, and clothing;
lEducation, real estate, financial services, etc. are geared toward adults or middle-aged and elderly people;
lGames, digital devices and other products targeted at young men.
In other words, can we efficiently identifyBasic attributes of Zalo users, determines your subsequent private domain conversion rate and delivery budgetROI, customer lifetime value.
Where do gender and age labels come from?
Although Zalo officially does not open the gender and age information interface, based on the following three clues, the user's basic attributes can still be determined more accurately:
1.Registration behavior+Account naming rules
Users of different ages and genders areThere are obvious differences in Zalo nicknames, avatars, language preferences, etc.
2.Device model+Active time period
Young people are more likely to use high-end Android orThere are also traces of iPhone use frequency and time habits of the elderly.
3.Social trajectory analysis+Content interaction
by user inThe groups, friend composition, and chat behaviors on Zalo can be used to deduce the high probability distribution of gender and age.
This is why Digital Planet can be based onAI labeling algorithm,rightZalo account performs gender and age screening with high accuracy.
How to filter? Core method sharing
Want to quickly identifyThe gender and age of Zalo users can be determined in three steps:
Step 1: ImportZalo data original number segment
You can prepare a batch by collecting it yourself, crawling it from the system or obtaining it from the platform.Zalo number segment supports Vietnamese local numbers or international registered numbers.
Step 2: Use the screening platform to detect registration status and basic attributes
In the Digital Planet platform, you can directly import numbers in batches for detection and output the following key information:
lHave you registered?Zalo
lWhether to set an avatar (can be used to determine gender)
lIs it recently active?
lInfer gender (via nickname, avatar, language preference, etc.)
lInferred age group (via device model, registration duration, etc.)
These attributes can be customized with filtering logic based on requirements, such as extracting only"30-45 year old female", "18-25 year old male", "inactive male account", etc.
Step 3: Export available accounts according to conditions for delivery
After the filtering is completed, you can export those that meet the conditions with one clickZalo account list, used for community operations, private message marketing or customer service docking.
The export format includes number, registration status, gender, age group, equipment, activity status, etc., and supports direct import.CRM or automation tool usage.
Practical application scenario cases
For example, a beauty brand plans to launch a batch of discount codes in Vietnam. The target users areWomen aged 25-40, requiring the account to be authentic, interactive, and without any trace of advertising.
The brand was screened through the Digital Planet platformThere are a total of 32,000 Zalo users who are active within 30 days, have set avatars, have common female nicknames, and have registered iPhone or mid-to-high-end Android devices. After exporting, they are used to distribute Zalo friend invitations. The effect is remarkable, with an unsubscription rate of less than 2% and an interaction rate of more than 28%.
Why choose Digital Planet?
As a platform focusing on global social data detection and screening, Digital Planet isZalo sieve size has the following advantages:
lSupport batch testingWhether the Zalo account is registered, whether the avatar is set, and whether it has been active recently
lProvide gender, age group, etc.AI tag recognition service with high hit rate
lData can be broken down by country, language preference, registration channel, etc.
lSupports one-click export after filtering to help maximize delivery efficiency
lProvide technical docking support and adaptationCRM, SMS system, Zalo marketing tools and other platforms
The platform is currently open to registered users for testing. Contact customer service to get a free trial.Zalo's tag filtering function is suitable for various overseas marketing scenarios.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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