What is the purpose of importing Bing Ads in Facebook?

Please note that the following list is not a complete list of imported items. Microsoft Advertising Company has imported all the data you need to manage your activities, designed to provide you with the best experience.

After importing activity from Facebook ads, you can check import status, view error logs, and edit, pause, or delete your import plan. Not all information can be imported from Facebook ads, but that doesn't mean that Microsoft ads don't support it. You should also make sure that the activities are imported as expected and then update them as needed.

During the import process, there are some special circumstances that need to be specifically stated before continuing to import campaigns directly from Facebook Ads, be sure to check the following details. Advertising campaigns Although Facebook ads are imported globally, we only import them where there are audience activities. Facebook advertising campaigns will introduce Microsoft advertising as an audience campaign. We will import active, suspend, delete and archive Facebook advertising campaigns. If the status of the Facebook campaign is archived, we will pause the imported campaign.

Each Microsoft campaign can contain up to 128 characters, while the Facebook campaign name can be longer. If the active name exceeds 128 characters, we will truncate the name and follow the following naming pattern. The name of each Facebook campaign will be imported as {Facebook campaign name} delimiter (hyphen)FB{Facebook campaign ID}. For example, if the original activity name is "Subscribe and save". Buy X, get Y” at 20% off, the event is 2345678910. Then, Microsoft ads will be imported into the event called “Subscribe and save”. Buy X to get Y-FB2345678910”.

Ads sets with ad group name Ads are imported into Microsoft's ad group. Once imported, Microsoftads' ad group name will use the same separator pattern as the imported activity name. The name of each FacebookAds ad group will be imported as {FacebookAds ad group name} delimiter (hyphen) FB{FacebookAds ad group ID}. For example, if the original ad setting name is "Subscribe and save". Buy X, get Y” at 20% off, the ad set ID is 2345678910. The imported ad set name will then be saved in Microsoftads as "Subscribe and Save". Buy X and get Y-FB2345678910".

Single image ads and video ads under the video browsing target will be imported from Facebook ads into Microsoft ads as audience ads. Be sure to check out the following details before continuing to import your campaign directly from Facebook Ads. Other forms of advertising, such as carousels and video ads, are not listed under the video browsing target. Ads with logo images without URLs Facebook Advertising company's ad name budget Facebook ads support campaign and ad set (ad group) level budget, but Microsoft ads do not support ad group level budgets. If anything, the daily budget will be transferred as it is at the campaign level.

If your Facebook Ad Lifetime Budget uses start and stop dates, we will calculate the daily budget and calculate the proportion by day. If the remaining budget is zero, no campaigns are imported. Campaigns with shared budgets will not be imported. Time Management If Facebook campaigns have start and end times, Microsoft ads will import them.

If the end time is in the past, the campaign will be imported as a pause. If the start time has passed, the start date will be set to the import date. and bidding strategies. Ads supports automatic bidding strategies, such as the lowest cost has no upper limit, the lowest cost has a bidding limit, the target cost, and the cost limit. If Microsoft Ads does not support Facebook Ads’ bidding strategy, we will set the bidding strategy for importing campaigns to manual CPC. Bid amounts are imported when available.

If the bid is not available, the default bid will be set to $1. Location We will import locations from Facebook ads that Microsoft ads also support. If Microsoftadvertising does not support imported location targets, the campaign or ad group will be suspended. Age-oriented Facebook ads use the minimum and maximum age, while Microsoft ads have predefined ranges.

The age range of Facebook ads will be imported and mapped to the range of Microsoft ads. For example, if the age range of Facebook precision advertising is 18-40 years old, import will set the target age range to 18-24 years old, 25-34 years old, 35-49 years old, and place ads on Microsoft. Gender-oriented gender maps to both male and female accordingly. If you select all in Facebook Accurate Ads, imports will map to men and women in Microsoft Ads. Other targets Set the language and connection targets of Facebook ads will not be imported.


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