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For private domain operations, social advertising mass distribution orFor the WhatsApp outbound marketing team,Identify inactive accountsIt is a crucial step for success rate. Many people think that as long as the mobile phone number is registeredWhatsApp is available, but it is not.
In fact, a considerable proportion of accounts have been registered, butNot online for a long time, no avatar, no reading, no reply, no interaction——These are all "inactive accounts", also often calledFake active account or zombie account.
So, how to quickly filter out these"Fake users" to retain the truly valuable customer pool? This article will provide you with a set ofCan be implemented, high efficiency, low misjudgmentsolution ideas.
1. Why must we screen out inactive accounts?
WhatsApp is an end-to-end encrypted instant messaging tool that is not transparent about user behavior. Because of this, there is no way to tell whether the other party is active through public channels before sending a message.
And if your list contains a large number of inactive accounts, it will cause the following problems:
lThe message fell into the sea and no one responded.
lSending success rate decreases
lWaste of bulk sending resources and time
lquiltWhatsApp identified as marketing harassment, account restricted
Therefore, filtering out inactive accounts is not the icing on the cake, but determines whether marketing can convert"The line between life and death".
2. Traditional methods do not work and are too inefficient
Many people still use the following"Traditional method" to determine account activity:
lManually check whether the avatar exists
lCheck the status bar to see if there is"Last online"
lSend a message to test whether it has been read
The problem with these approaches is:
lThe amount of operations is large, and I will be exhausted after reading dozens of them in a day.
lSubjective judgment, high misjudgment rate
lLack of batch processing capabilities
lUnable to export list of available users
When the number of lists reaches thousands or tens of thousands, these methodsTotal failure, must use systematic tools.
3. The correct method: Use the digital planet activity detection tool
In order to solve this pain point, the Digital Planet Platform providesWhatsApp social activity detection function, can help usersBatch identification of inactive accounts and screening out real communicable users.
This system is based on big data model and actual measurement verification, and the operation steps are very simple:
Step 1: Upload the number list
supportTXT and CSV format, import your mobile phone number resources with one click, no need for tedious organization.
Step 2: The platform performs social tag detection
The system will evaluate the activity of each account from multiple dimensions:
lWhether to set an avatar
lWhether to set a nickname
lLast online time
lRecent interaction behavior (whether it was added to the group, whether it was removed)
lWhether to block external messages
lHave you replied to the message?
Step 3: Identify result tags and export
After the detection is completed, the system will label each number, for example:
lHighly active (nearOnline + interactive within 3 days)
lModerately active (online in the past week)
lLow activity (the avatar exists but is not online for a long time)
lNot active (no avatar+ stateless + long-term offline)
You can choose to export onlyHighly active+Medium active users, instantly used for actions such as mass messaging, operations, and community invitations.
4. Application scenarios: applicable to these key nodes
1. Pre-screening before establishing a private domain group
Group building resources are limited, so clear inactive accounts first to increase the group chat activity rate.
2. Accurate filtering before mass advertising
Reduce the cost of issuing invalid accounts and improveCTR and conversion rate.
3. Cold start social marketing
The new customer pool has just been connected and can be judged by the activity level."Quality Contacts".
4. Regular CRM cleaning
Have you not interacted with old customers for a long time? Check the activity regularly to determine whether it needs to be removed or activated again.
5. Feedback from real users: There is a significant difference between before and after testing
A cross-border e-commerce company mainly engaged in the Southeast Asian market once visited ThailandFound in the WhatsApp group message:
lOriginal sending list total4200 numbers
lThe success rate of mass sending is only52%
lActual response rate is insufficient5%
After using digital planet detection, only theWith 2,800 highly active accounts, the mass sending success rate increased to 92%, the reply rate increased to 15%, and direct conversions were achieved.
6. Reminder of common misunderstandings
When filtering active accounts, pay attention to the following points:
lDon’t rely solely on avatars to judge: Some users do not have avatars but interact frequently
lDon’t ignore the nickname settings: Nickname is an expression of the user’s willingness to use it.
ldon't just look"Recently online": Some accounts are online but not interactive and cannot be considered active.
The system's multi-dimensional model is far more accurate than visual judgment.
Use Digital Planet's activity detection tool to help you complete this step now. No need to deploy, no need to wait, just upload and detect. While saving resources, it also improves the quality of the entire operation.
Try it now and get a batch of real“Live” WhatsApp users are the real starting point for social marketing.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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