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In the cross-border social marketing landscape in recent years,ThailandWhatsApp usersgradually become a key target group. Whether it is cross-border e-commerce, financial services, or the education and training industry, the openness and user activity of the Thai market are exciting.
However, many teams encounter a common hidden problem during the actual launch process:The account ban rate is high, the usage failure rate is serious, and the access cost is uncontrollable.
Many people think that these are just accidental phenomena caused by poor resource quality, but the real situation is:
Batch accounts that have not been banned in advance can easily lead to"Failed to deliver".
Real case: onceThe crisis caused by the launch of 200,000 Thai boats
A customer of a cross-border platform isThe Thai market promotion will be launched in the second half of 2024, and 200,000 Thai registered WhatsApp account resources will be purchased, and marketing push plans are planned to be implemented in batches. In the initial stage, no number screening process was carried out, and 10 cloud control ports were directly deployed for mass distribution.
As a result, the first batch of releases encountered serious problems:
lExceed50% of accounts cannot send messages at all;
lBulk sending system returns a large number of"Failed to send" prompt;
lThe sending port is blocked and isThe Meta system pulls in the risk list;
lMessage delivery rate is less than20%, customer complaints are converted into chargebacks and risk control warnings.
The team’s subsequent analysis found that there were approximately30% are permanently banned and 20% are functionally restricted numbers.. These problems can be completely avoided if you use detection tools to filter them before importing them into the system.
What are the symptoms of WhatsApp account ban status?
Many people think that being blocked means being unable to log in, but the actual situation is far more complicated than this.WhatsApp account ban status can be divided into three categories:
1.Permanently ban account
Unable to log in by any means,The API or web page cannot recognize this account as an active user, and the system has no response at all.
2.Function restricted account
The account can still log in and receive messages, but it cannot send, add friends, or participate in group chats. Once used, an exception will be triggered.
3.gray number/pseudo active account
On the surface, it looks like it has an avatar and a name, but in fact, it has not been logged in for a long time or it is determined to be an abnormal user in the background, and it is no longer valid for external interactions.
If no detection and screening are done in advance, these accounts will not only waste resources, but also cause the entire batch sending plan to be judged as an abnormal operation, which will lead to group bans, end blocks, and even account blacklisting.
Why can’t the ban status be judged by naked eyes?
When many operation teams face accounts, they often use"Avatar presence or absence" and "status update time" are used to initially determine whether the account is available, but this method:
lUnable to identify accounts that are restricted from sending messages;
lUnable to determine non-explicit accounts that have been banned in the background;
lIt is easy to misjudge the active time and cause the strategy to fail..
What's more, when the batch resources exceedAt 10,000 lines, manual detection is almost impossible. Therefore, the use of specialized detection systems is currentlyThe only efficient and accurate way.
Solution: Use the digital planet detection system to check blocked accounts in advance
[Digital Planet] As a global social number detection and screening service platform, the ban detection system launched has the following characteristics:
lYesThailand registrationWhatsApp account batch detection,supportAPI access and batch import;
lOne-click to identify whether the account has been banned, whether it has an avatar, and whether it supports message interaction;
lCan be exported in batches based on test results"Available account list" to improve the success rate of subsequent mass sending;
lLog reports are generated for each detection to support subsequent verification and review by the delivery team.
Comparative tests before and after use show that among the same batch of Thai resources, the delivery success rate of the account group using Digital Planet's first screening number has increased.46%, the user response rate increased2.3 times.
How to integrate account blocking and filtering into your daily advertising process?
If you are planning to enter the Thai market, or have account resource reserves but have not yet used them, you can follow the following process:
1.Batch resource import detection system(such as Digital Planet Platform);
2.Mark the account status according to the detection results and delete it"Permanent ban + account restriction";
3.The remaining accounts are further tagged and stratified based on activity, avatar, gender, etc.;
4.Import into delivery system"Qualified account pool", set the batch letter strategy;
5.After each round of delivery, usage feedback is recorded to continuously optimize the quality of the account pool.
Such a set of processes not onlyCan control the risk of account ban, can improvePlaceROI, to achieve maximum utilization of resources.
Conclusion: Behind account resources is the boundary between controllable and uncontrollable
In the past, many teams ignored ban detection because they did not have enough tools to handle this step. And today,Existing platforms support efficient screening on a global scale, and ignoring this step again will be a waste of marketing costs.
At a time when traffic dividends are gradually fading, every available account is an opportunity.If you want to firmly enter the Thai market, screen and block accounts starting from the first step.
Choose Digital Planet, so that every account can be truly reached, so that every investment is not wasted.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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