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In the cross-border social marketing map in recent years,ThailandWhatsApp UsersGradually becoming a key target group. Whether it is cross-border e-commerce, financial services, or education and training industries, the degree of openness and user activity of the Thai market are exciting.
However, many teams encountered a common hidden problem during the actual delivery process:The account ban rate is high, the usage failure rate is serious, and the reach cost is uncontrollable.
Many people think these are just occasional phenomena caused by poor resource quality, but the real situation is:
Bulk accounts without pre-banned checks are very likely to cause"Putting failed."
Real case: onceCrisis caused by the launch of 200,000 Thai numbers
A cross-border platform customer is inThe Thai marketing promotion was launched in the second half of 2024, and 200,000 Thai registered WhatsApp accounts were purchased, and marketing push was planned to be implemented in batches. In the early stage, no screening process was carried out, and 10 cloud-controlled ports were directly deployed for mass transmission.
As a result, the first batch of delivery encountered serious problems:
lExceed50% of accounts cannot send messages at all;
lMass sending system returns a large number of"Send failed" prompt;
lThe sending port is blocked andMeta system pulls into risk list;
lMessage delivery rate is less than20%, customer complaints are converted into order refunds and risk control warnings.
The team later analyzed and found that there were about one in this group of accounts.30% is permanently blocked, 20% is functional restriction number. These problems can be completely avoided if you use detection tools to filter before importing into the system.
What are the manifestations of WhatsApp account ban status?
Many people think that blocking an account means not being able to log in, but the actual situation is far more complicated than this.WhatsApp's account ban status can be divided into three categories:
1.Permanent ban on account
Can't log in through any method.The API or web page cannot recognize this number as an active user, and the system has no response at all.
2.Functional restriction account
The account can still log in and receive messages, but it cannot send, add friends, or participate in group chats. An exception will be triggered once it is used.
3.Gray number/Pseudo active account
It seems to have an avatar and a name on the surface, but in fact it has not been logged in for a long time or the background is judged as an abnormal user, and it is no longer valid for external interactions.
If these accounts do not perform inspections and screening in advance, not only will these accounts waste resources, but it will also cause the entire batch of sending plans to be judged as abnormal operations, which will lead to problems such as group closures, end blocking, and even account blacklists.
Why can't the ban be judged by the naked eye?
Many operation teams often use it when facing an account"Avatar is available" and "status update time" to determine whether the account is available, but this method:
lCannot identify the account that is restricted from sending messages;
lUnable to judge that the background has been blocked;
lIt is easy to misjudgment the active time and lead to failure of the strategy.
What's more, when the batch resources exceedWhen 10,000 units are used, manual detection is almost impossible. Therefore, using a professional detection system is currentlyThe only efficient and accurate way.
Solution: Use the Digital Planet Detection System to check account in advance
[Digital Planet] As a global social number detection and screening service platform, the ban detection system launched has the following characteristics:
lCan be correctThailand RegisterWhatsApp account batch testing,supportAPI access and batch import;
lOne-click to identify whether the account has been banned, whether it has an avatar, and whether it supports message interaction;
lCan be exported in batches based on test results"Available Account List" to increase the success rate of subsequent mass sending;
lEach inspection generates a log report, which supports subsequent verification and review of the delivery team.
Before and after use comparison tests show that in the same batch of Thai resources, the delivery success rate of the account group using the digital planet first screening number has been increased46%, the user response rate has increased2.3 times.
How to integrate banned screening into your daily delivery process?
If you are planning to enter the Thai market, or have an account resource reserve but have not been used yet, you can follow the following procedures:
1.Batch resource import detection system(such as the Digital Planet Platform);
2.Mark the account status according to the test results and delete it"Permanent ban + restricted account";
3.The remaining accounts are further labeled and layered according to their activity, avatar, gender, etc.;
4.Import in the delivery system"Qualified Account Pool", set a batch-spreading letter strategy;
5.After each round of delivery, use feedback records are performed to continuously optimize the quality of the account pool.
Such a process is not onlyCan control the risk of banning, can improveDeliveryROI, achieve maximum resource utilization.
Conclusion: Behind the account resources is the boundary between controllable and uncontrollable
In the past, many teams ignored banned detection because there were not enough tools to handle this step. And today,There are existing platforms that support efficient screening worldwide, ignore this step again, is a waste of marketing costs.
At a time when the traffic dividend is gradually fading, every available account is an opportunity.If you want to stabilize the Thai market, you can start with the first step of screening and closure.
Choose a digital planet so that every account can be accessed truly and that every placement will not be wasted.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@xq966
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramxq966), you can also verify through the official website:https://www.xingqiu.pro/check.html, confirm whether the business you are in contact with is a planet official
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