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In cross-border private domain operations, teams often collect large amounts ofLINE number, sources include advertising, event retention, third-party cooperation and community accumulation. But the more numbers are, the better, if notLINE number to re-deduct, which will not only make the resource library more and more bloated, but will also directly cause waste of operating costs and reach costs. To maintain efficiency in the highly competitive cross-border market, deduplication of numbers is no longer an option, but a must-do. This article will provide you with an in-depth understanding of the importance of deduplication and introduce how to use it Digital Planet professional ability to avoid wasting resources.
Duplicate number issues in cross-border operations
1. Advertising and event channels overlap
When advertising is placed on multiple channels at the same time, it is easy for the same user to leave a number multiple times. If the duplication is not deduplicated, these duplicate numbers will be reached multiple times in subsequent mass sending and follow-up.
2. Repeat cooperation resources
In cross-border operations, many teams will purchase or exchange number resources, but the data from different suppliers are highly overlapping. Without a heavy-duty step, it means repeated purchases, which will increase the cost in vain.
3. System import redundancy
When the team integrates the number library collected at different times, duplicate numbers often appear exponentially. If there is no system deduplication, the larger the library, the more distorted it will be.
Why can we avoid waste of resources
lReduce reach costs: A mass message may be charged according to the item, and a duplicate number means a duplicate deduction.
lReduce user disgust: Avoid the same person receiving multiple repeated messages, reducing the risk of blocking or complaining.
lImprove statistical accuracy: A clean number library can make conversion rate, retention rate and other indicators more realistic.
lSave purchase costs: By deduplication, avoid repeated purchases of the same number resources.
In cross-border business, the cost of resource acquisition is generally high, and deduplication is an immediate and effective action.
Comparison of common deduplication methods
lManually remove the heavy:passExcel deletes duplicate values, suitable for hundreds to thousands of pieces of data, but has limited efficiency.
lScripting Tools:Batch processing using programs is more efficient, but technical personnel need to be involved.
lProfessional platform to remove heavy weight: Relying on the image Digital Planet Such a detection platform can not only deduplicate, but also identify empty numbers, shutdown numbers, and ban numbers to obtain truly available numbers.
The advantages of deduplication of digital planets
In cross-border operation scenarios, the deduplication capability of the digital planet can bring full process optimization:
1. Batch deduplication
Supports millions of levelsLINE numbers are imported in batches and you can clean up duplicate numbers within a few minutes.
2. Intelligent detection
Not only can it deduplicate, it can also synchronize invalid numbers and banned numbers to avoid wasting the cost of reaching.
3. Multidimensional filtering
More accurate target numbers can be selected through tags such as activity, registration status, age, and gender.
4. Cost savings
After removing the heavy load, the team can significantly reduce costs in advertising, mass posting, customer service and other aspects, and truly spend money on high-value users.
Practical cases
A Southeast Asian cross-border e-commerce team has accumulated in half a year 120,000 LINE numbers.
lBefore deduplication: the proportion of repeated numbers reaches20%, i.e.24,000, and at the same time8,000 invalid numbers.
lAfter removing the heavy weight: clean up through the digital planet, leaving only 88,000 high-quality numbers, reduced by more than25% invalid consumption.
lResults: Overall reach cost declines30%, the conversion rate increased by 15%.
It turns out that the time and resources invested by cross-border teams in number deduplication will directly result in lower operating costs and higherROI.
Best practices for deduplication
1.Establish a periodic deduplication mechanism: Full-liquid deduplication is performed once a week or monthly.
2.Multi-channel merger and then re-repeat: After importing the numbers of different channels, deduplication will be eliminated to avoid cross-channel duplication.
3.Combined detection: It is not just a repeated cleaning, but also a check to see if the number is valid and ensure that the resource library is clean.
4.The library after precipitation cleaning: The number library after deduplication should be updated regularly to maintain the activity and accuracy of the resources.
Conclusion
In the competition for cross-border operations, efficiency and accuracy determine the success or failure of the team.LINE number to re-deduct It is a must-do to avoid resource waste. It can not only reduce the reach cost, but also improve user experience and conversion effect. With the help Digital Planet With the ability to batch deduplication and detection, the team can easily maintain a high-quality number library and use limited resources to the most valuable customers.
If you are operating in a cross-border market but have not established a number deduplication mechanism, now is the best time. Contact Digital Planet customer service to get a free test to increase your resource utilization to a new level.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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