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In cross-border private domain operation, one of the most valuable resources in the team is LINE address book powder. However, the problem many people have is: the number of fans is quite large, but the conversion rate is always low. The fundamental reason is the lack of refined tag management, which leads to pushing content"One size fits all" cannot meet the real needs of users. To increase conversion rate, you must moveTag-based operation. This article will combine the actual scenarios and share how to use labeling ideas to makeLINE address book fans truly bring out their value and introduceDigital Planet Application in this process.
Why tagging is the key to improving conversion rate
1. Diversified user needs
Cross-border teamLINE address book fans often come from different countries and channels, and their interests and purchasing power vary greatly. If tag classification is not performed, it will be difficult to accurately hit the needs of push content.
2. Improve push relevance
Tag-based operations can help teams group different groups of people and push content that matches user profiles, thereby improving open rates and conversion rates.
3. Reduce user churn
Unified push often leads to some users feeling"Content has nothing to do", gradually losing interest, and even blocking accounts. Tag-based management can effectively reduce this loss.
4. Optimize resource utilization
Through the analysis of the effectiveness of the tag group, the team can more clearly determine which group is worthy of key investment and avoid waste of resources.
Common label dimensions of LINE address book powder
To achieve refined operations, users must be tagged from different angles:
lRegional tags: Southeast Asia, Europe and the United States, the Middle East, etc., there are significant differences in consumption habits in different regions.
lInterest tags:E-commerce shopping, financial investment, education and training, etc.
lActivity tags: Instant online, recent7 days active, zombie fans.
lPurchasing Power Label: High-consumption users, medium-consumption users, low-frequency consumption users.
lGender and Age Tags: Design different operational speeches and activities for different groups.
How toLINE address book powder establishes label system
Step 1: Batch deduplication and cleaning
Before labeling, duplicate numbers and invalid numbers must be cleaned to ensure that the basic data is true.Digital Planet It can quickly complete batch deduplication and detection, and remove invalid powder.
Step 2: Data Grouping
Preliminary grouping is carried out based on existing information (such as source channels, registered areas) to form a basic population database.
Step 3: Behavioral Analysis
Through the interactive performance of users in activities and group chats, gradually supplement the interest and activity tags.
Step 4: Label Refinement
Combining multiple dimensions such as age, gender, and purchasing habits, users are labeled with more refined labels to facilitate subsequent operations.
Step 5: Dynamic update
Tags are not static, user behavior will change over time, and tags need to be updated regularly.
Advantages of Digital Planet in Label Operation
1. Intelligent identification tags
Digital planets can automatically generate tags based on dimensions such as number status, active time, and gender, greatly saving labor costs.
2. Efficient batch processing
Supports millions of levelsLINE address book powder batch import to quickly complete deduplication, cleaning and label generation.
3. Accurately screen people
You can select target groups with one click, for exampleUsers who are "active + high consumption potential in the past 7 days" are convenient for targeted access.
4. Connect to the marketing system
Tagged address book powder can be exported directly and withCRM or mass sending system docking to achieve accurate delivery.
Practical application of labeled operation
A cross-border e-commerce team has it 80,000 LINE address book powders, but the conversion rate has been hovering for a long timeAbout 6%.
lBefore operation: Unified promotional information is pushed, and the result is low opening rate and high complaint rate.
lOperation process: Complete batch deduplication and detection through digital planets, and establish three-layer labels according to region, interest, and activity.
lAfter operation: Push for active users in Southeast Asia"Limited time discounts" push "new product launches" for high-consumption groups in Europe and the United States.
lResults: Overall conversion rate from6% increased to 14%, doubled the reach efficiency.
Best Practice Recommendations
1.Clean up first and then group: Deduplication and invalid cleaning are the prerequisites for labeling.
2.Multi-dimensional combination: A single label is difficult to ensure accuracy, it is recommended to comprehensive regions+ Interest + Activity.
3.Dynamic update: Regularly review the label system to ensure that the user's portrait is consistent with the real status.
4.Rely on professional tools: Manual tagging is inefficient, and automation must be achieved through platforms such as digital planets.
In cross-border operations,Whether LINE address book powder can be converted depends on whether it is managed in a refined manner.. Tag-based operations can not only improve push relevance, but also reduce costs and increase conversion rates. With the help Digital Planet With batch deduplication, invalid detection and intelligent labeling functions, the team can easily establish a complete labeling system so that every address book fans can become a high-value asset.
If you want to increase the conversion rate of cross-border marketing, try tagging address book fans now and win growth opportunities with precise operations.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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