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In cross-border private domain operations and social marketing, single-handed mobile phone number is not enough to ensure accurate access. Many times, we still need to combine userID Only by achieving more comprehensive identification and management.Mobile phone number and userID matching It not only avoids repeated reach and ineffective consumption, but also helps the team build a complete user portrait and achieve one-to-one precise marketing. This article will analyze mobile phone numbers and users in depthID matching strategy and combinedDigital Planet Intelligent filtering function shows how to do it"Accurate screening is in place in one step."
Why mobile phone number and userID matching is so important
1. Confirm user uniqueness
Mobile phone numbers may appear repeatedly on different platforms or different data sources, and usersIDs are usually unique. Through matching, users can be quickly confirmed to have unique identity and avoid resource confusion.
2. Build multi-dimensional portraits
It is difficult to understand user attributes by relying solely on mobile phone numbers.After ID, you can combine more information such as gender, region, interest, activity, etc.
3. Improve operational efficiency
Matched users in a mass or eventID's mobile phone number can realize group management, push content is more targeted, and improve conversion rate.
4. Reduce reach costs
Repeated or invalid reach is a common pain point for cross-border teams, by matching usersID can directly clear duplicate accounts to reduce resource waste.
Mobile phone number and userCommon ways to match IDs
1. Manual comparison
Manually compare mobile phone numbers and users through the formID, but inefficient and error-prone, is only suitable for small-scale data.
2. Technical Scripts
Use programming scripts to batch match mobile phone numbers and usersID can improve efficiency to a certain extent, but rely on technicians and maintain high maintenance costs.
3. Platform-based intelligent screening
Rely on Digital Planet After importing the mobile number library, the system will automatically complete the user.The ID matches and synchronizes the detection of invalid numbers and duplicate numbers. This is the best way to cross-border teams right now.
Advantages of intelligent matching of digital planets
Batch Match: Supports millions of mobile phone numbers and usersOne-click import of ID can be completed within a few minutes.
Deduplication detection: Automatically remove duplicate numbers and duplicate usersID, maintain data uniqueness.
Multidimensional tags: Generate multi-dimensional labels such as activity, region, and gender for users while matching.
One-click export: Results supportedCSV/TXT format, directly import CRM and mass sending tools to realize closed-loop operation.
Practical cases
A cross-border financial team owns 90,000 mobile phone number resources, but due to the lack of usersID, the reach effect has been poor.
lBefore operation: Manual comparison takes time and effort, and the repeat reach rate exceeds20%.
lOperation process: Import the number library through the digital planet, batch matching of mobile phone numbers and usersID, clean up 12,000 duplicate and invalid numbers at the same time.
lAfter operation:get 78,000 accurate mobile phone numbers + user ID resources, and comes with a full tag.
lResults: Subsequent group transmission rate increases32%, the conversion rate increased by 18%.
Mobile phone number and userBest practices for ID matching
1.Clean first and then match: First use the digital planet to clean up the invalid number, and then make a match to ensure the data is true.
2.Cross-platform unified management: Mobile phone number resources of different platforms, import them uniformly before usersID matching, avoid duplication.
3.Dynamic update:userThe ID may change with platform usage, and it is recommended to update the matching relationship regularly.
4.Grouping in combination with tags: After the matching is completed, differentiated push is carried out in combination with multi-dimensional labels.
Conclusion
In cross-border operations,Mobile phone number and userID matching is the core step of precision marketing. Only by ensuring that the data is unique and true can we avoid waste of resources and achieve efficient conversion. With the help Digital Planet With batch matching and intelligent detection functions, the team can complete complex data sorting in a short time, allowing accurate screening to be truly achieved in one step.
If you are troubled by the confusion of the number library and the low access efficiency, you might as well try the users of the Digital Planet immediatelyID matching function, get a free test and feel the transition from chaos to efficiency.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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