When doing social development and cross-border launch in the Korean market,kakao talkaccount It is the key channel for user access and operation. However, in practical applications, companies often encounter title and Empty number, if it cannot be distinguished in time, it will often lead to a waste of marketing budget, a decrease in reach efficiency, and even risk control risks. This article will systematically analyze kakao talkDifferences and identification skills between closed and empty accounts, and combined with digital planet Intelligent detection capabilities help the team effectively reduce marketing risks.

Why should we distinguish between closed accounts and empty accounts?

1.Avoid cost waste

Both empty accounts and blocked accounts cannot reach users, but their causes are different. Misjudgment will lead to duplication of investment and waste of resources.

2.Improve touch accuracy

Only by distinguishing valid accounts and potential recovery accounts from invalid accounts can marketing resources be focused on real users.

3.Reduce the risk of account ban

If the team continues to use account bans without knowing it, it will trigger platform risk control and affect the security of the overall account pool.

4.Ensure data quality

Accurately identifying empty accounts and blocked accounts can make marketing data more realistic, and conversion rates and reach rates more meaningful.

kakao talkThe difference between a closed account and an empty account

lEmpty number

¢Characteristics: Not assigned or logged out.

¢Status: Unable to register and use.

¢Risk: Unrecoverable, completely ineffective.

ltitle

¢Characteristics: Restricted by the system due to violations or arrears.

¢Status: The number still exists, but I can't log in.

¢Risk: If it occurs frequently and intensively, batch risk control may be triggered.

Practical tips for distinguishing closed accounts from empty accounts

Tip 1: Detection platform identification

With the help of digital planet Platform, import the number library in batches, the system will automatically distinguish between empty numbers, blocked numbers and out-of-service numbers, and generate a classification report.

Tip 2: Verify the response

lEmpty number: When sending a request or making an outbound call, it will directly display that the number does not exist.

lBanned: The request can be made, but the system returns a restriction or login prompt.

Tip Three: Periodic Review

lEmpty number: The status will not change and no need to check again.

lBanned accounts: Some account bans may be related to arrears and may be reinstated, so it is recommended to review them regularly.

Tip 4: Tag tagging

During the number management process, mark blocked and empty numbers separately to avoid mixing them in subsequent delivery.

Digital Planet Solutions

lBatch testing: Millions of numbers can be detected in a few minutes.

lAccurate classification: Automatically identify blocked numbers, empty numbers, outage numbers and duplicate numbers.

lLabel empowerment: The detection results are appended with multi-dimensional labels such as region and activity to facilitate refined delivery.

lClosed loop export: The cleaned valid number is directly exported and accessed.CRM or mass mailing system.

Practical cases

A Korean clothing e-commerce company is preparing to use kakao talkConducting a new round of investment, you have 50,000 number resources:

lBefore testing: Unable to distinguish between empty accounts and blocked accounts, resulting in lower SMS and advertising reach rates than55%.

lTesting process: Import digital planet batch detection, and the system accurately identifies8,000 empty accounts and 5,000 blocked accounts.

lAfter testing: Eliminate empty accounts, mark accounts to be blocked for re-inspection, and leave them 37,000 high value numbers.

lresult: The reach rate is increased to82%, the launch cost dropped by 20%, and the risk was significantly reduced.

Best practice recommendations

1.Testing should be done regularly: Conduct comprehensive testing every quarter to keep the number pool healthy.

2.Banned accounts and empty accounts must be managed separately: Banned accounts can be marked for re-inspection, and empty accounts can be cleared directly.

3.Combined with label operation: Valid numbers need to be further subdivided into tags for precise delivery.

4.Monitor abnormal ratio: If the account ban ratio is too high, the delivery strategy needs to be checked immediately to avoid large-scale risks.

Conclusion

In the Korean market,Accurate distinctionkakao talkAccount blocking and empty accounts are the key to reducing marketing risks and improving reach efficiency.. Only by clearing out empty accounts and reasonably managing blocked accounts can companies ensure the long-term availability of the number database and efficient returns on marketing investment. With the help of digital planet With the batch detection and smart labeling functions, the team can quickly distinguish numbers and build a safe, authentic, and sustainable user pool.

If you are troubled by account suspensions and empty accounts, you may wish to use Digital Planet's detection tool immediately and test it for free to see how much your number library can be optimized.