In a large and diverse market like India,Carrier number hierarchical delivery It has become a key means for cross-border enterprises and local marketing teams to improve conversion efficiency.Airtel, Jio, Vodafone Idea (Vi), BSNL and other operators have obviously different user groups. If companies treat them equally when launching, not only will the cost be high, but the reach effect will also be greatly reduced. This article will systematically analyze from a strategic perspectiveMethod of hierarchical distribution of Indian operator numbers, and combined with digital planet The platform helps enterprises create more accurate and efficient conversion paths.

Why do we need to layer carrier numbers?

1.Differences in user structure

User groups of different operators vary significantly in region, income level and consumption habits.

2.Reach cost difference

Some operators have high number reach rates, strong interactive activity, and relatively low delivery costs.

3.Marketing goal differences

Some users are suitable for advertising promotion, while others are more suitable for community accumulation. Stratification can achieve the optimal allocation of resources.

4.promoteROI

Through layered delivery, the advertising budget is concentrated on high-value groups.ROI naturally increases.

Characteristics of major operators and users in India

lAirtel: Covering first- and second-tier cities, users are mostly middle- and high-income groups, and it is suitable for high-priced products.

lJio: It has a fast growth rate, many young users, and is suitable for new media and e-commerce marketing.

lVodafone Idea (Vi): It has a huge inventory, but has many downtime and low-active users, so it is suitable for low-cost access.

lBSNL: Traditional users are concentrated in non-first-tier markets, are highly price sensitive, and are suitable for basic service promotion.

The process of hierarchical delivery of operator numbers

Step One: Number Detection and Cleaning

lWith the help of digital planet Platform, import the number database in batches.

lEliminate empty numbers, blocked numbers and duplicate numbers, and retain real and valid numbers.

Step 2: Label classification

Attach multi-dimensional labels to numbers during the detection process:

lCarrier label:Airtel/Jio/Vi/BSNL.

lRegion label: Uttar Pradesh, Maharashtra, etc.

lactivity label: Recently online/silence user.

Step 3: Stratification of target groups

lHigh value layer:Airtel, high activity, urban users → used for key advertising.

lGrowth layer:Jio, young users → Suitable for early adopter promotion of new products.

lBase layer:BSNL, price-sensitive users → Used to reach low-cost activities.

lLatent layer: outage number → Mark for review and updated periodically.

Step 4: Differentiated delivery strategy

lAdvertising: Prioritize the high-value layer to improve conversion rate.

lShort message/outbound call: Used for low-to-medium value tiers to reduce access costs.

lCommunity precipitation: Targeting young user groups, guide them into the community for secondary conversion.

Step 5: Effect monitoring and optimization

lfor different layersROI is tracked.

lAdjust the budget allocation ratio and tilt resources towards high-converting groups.

Powered by Digital Planet

lBatch inspection and cleaning: The million-level number database can be cleaned in a few minutes.

lPrecise labeling system: Automatically generate operator, region and activity labels.

lClosed loop management: Detection—Layered—Export integrated operations to directly connect to CRM or advertising platforms.

lPeriodic re-inspection: Help enterprises maintain high-quality user pools in the long term.

Practical cases

A cross-border education company owned in India 180,000 number resources:

lBefore delamination: Mixed number databases, the reach rate is only62%, ROI is low.

llayering process: After cleaning through Digital Planet detection, operator and activity labels are generated and layered.

lAfter layering: focus onThe active user groups of Airtel and Jio have increased ROI by 32%; at the same time, low-cost text messages are used to reach Vi users to reduce budget waste.

Best practice recommendations

1.Stratified by carrier: Different operators are very different, so they must be placed separately.

2.combined with activity: Carrier tag+Activity tags can achieve more precise reach.

3.Stop number recheck: Do not discard it completely, regular testing may turn it into a valid number.

4.Dynamic optimization: Continuously adjust the layering strategy according to the delivery effect.

Conclusion

In the Indian market,Hierarchical delivery of operator numbers is an essential means to improve conversion efficiency. By detecting, cleaning, stratifying, and labeling operations, companies can not only reduce waste, but also get the most out of every ad budget. With the help of digital planet With the batch detection and hierarchical management functions, the team can quickly build an efficient delivery system to truly achieve accurate reach and efficient conversion.

If you are looking for a more efficient number management and delivery solution, you may wish to try the layered function of Digital Planet immediately and receive a free test to quickly improve your conversion efficiency.