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In cross-border marketing and private domain construction,“The age group of WhatsApp users” has become one of the key criteria for accurate targeting. Users of different age groups have significant differences in their behavioral preferences, content acceptance, and conversion paths. Failure to understand the age structure of WhatsApp account openings will often lead to misinvested resources, low conversion rates, and failure to improve ROI. Therefore, this article will focus on how to accurately select the age group of WhatsApp users and develop a clear, practical and efficiency-oriented strategic process.
Why do you need age screening?
Age screening is notThe "icing on the cake" additional operations are the core components of accurate user identification:
lThere are obvious differences in consumption power:Users aged 25-40 have stable income in most regions and are the key conversion targets; those aged 18-24 prefer social and entertainment content and are suitable for community accumulation.
lContent preferences vary: Users of different age groups have huge differences in their acceptance of advertising content and speaking styles.
lChanges in platform risk control logic: Some countries or regions have restrictions on minorsWhatsApp accounts have many restrictions, and screening can help avoid risks.
commonWhat are the age recognition methods on WhatsApp?
Methods for identifying age groups currently on the market can be divided into the following three categories:
1.Data field extraction
partThe WhatsApp account has filled in the birthday and age fields in the third-party application or registration form. If the user allows the information to be disclosed, the fields can be parsed on the data side.
lAdvantages: High recognition accuracy.
lDisadvantages: Reliance on external data sources, limited data samples.
2.User behavior label prediction
combined with userActive period, avatar type, language used, device systemWait, useAI model performs age group prediction. For example:
lTeen accounts are more likely to use Android systems, anime avatars, and English interfaces;
lMiddle-aged accounts prefer to interact during the day and use real avatars.
Digital planet platform in batch inspectionWhatsApp accounts support tag identification and scoring based on these behavioral characteristics, providing data support for age group prediction.
3.Social network cross analysis
Some marketing teams willThe WhatsApp account is compared with its associated Telegram, Facebook, Instagram and other accounts, and the user's age group is inferred through the public information on these platforms.
lAdvantages: Combining multi-platform portraits for more comprehensive recognition.
lDisadvantages: The operation chain is long, suitable for screening high-value customer leads.
How does Digital Planet implement batch age group screening?
Digital Planet is a multi-dimensional number screening platform specially designed for cross-border teams. "Age tag + activation status + active behavior" The combined screening model helps users quickly target target groups:
lSupport batch importWhatsApp mobile number;
lCheck whether the account is open, online, and has an avatar;
lIdentify age tags based on device model, activity frequency, and interaction characteristics;
lIn the output results, you can pressView them in different levels such as 18-24, 25-34, 35-44 and so on.
This set of processes requires no manual judgment or manual operations, and is particularly suitable forWhatsApp marketing team doesDivide the crowd in the early stage and the later stageCRM fine management.
Practical application scenarios of age group screening
In the actual marketing process, precise screeningWhatsApp users of this age group have the following landing values:
lApparel industry:Female users aged 25-40 pay more attention to quality and brand, and are suitable for focusing on "quality life + discount strategy".
lfinancial products:Users over the age of 35 have more stable credit and are more likely to convert into high-value loan products.
lGame promotion:Men aged 18-24 prefer action and competitive games.
lEducation industry: Most parents are in the age group30-45 years old, suitable for K12 course promotion.
After completing the preliminary screening in the Digital Planet system, combined with the landing page content and automated message configuration, the click-through rate and final conversion rate can be effectively improved.
Common Misunderstandings in WhatsApp Age Filtering
Although the tool can automatically identify it, there are still some misunderstandings that need to be avoided in advance:
lMyth 1: Age=Registration time
Many users will judge their age based on the time when their account was registered, which is not accurate. Young users may also use old accounts, and older users may also have just registered.
lMisunderstanding 2: Only look at activity but not features
Being active does not necessarily mean that it is suitable for the current product. The characteristics of the age group must be comprehensively judged based on the avatar, language, equipment, etc.
lMisunderstanding 3: Not implementing an age group stratification strategy
Just making a batch of information and advertisements is a high-cost and low-return method. After age screening, differentiated content and paths must be set.
Starting from age identification, build a more scientific user stratification
existThe various stages of WhatsApp marketing,Age identificationThey are all important foundations for improving efficiency and optimizing resource allocation. By leveraging tools like Digital PlanetA platform with AI behavior recognition capabilities can achieve precise age classification, improve reach and reduce waste. In the future, private domain operations will not only provide “coverage”, but also “classified guidance”, and age is the first key to unlocking user profiles.
if you are doingFor user screening before WhatsApp launches, you may wish to experience Digital Planet’s multi-dimensional analysis system and use a smarter way to filter out the target groups that are truly suitable for you.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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