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In today's increasingly fierce competition in private domain marketing,How to accurately target target users Become the key to determine the success or failure of the launch. especially inIn the WhatsApp ecosystem, relying solely on "whether it is activated" and "whether it is active" can no longer support efficient conversion, and more and more companies are beginning to pay attention to it."Age Stratification Strategy" ——stratify users by age tags and formulate differentiated delivery paths and content strategies to obtain higher ROI under the same budget.
This article will explain in detail how to useThe age information of WhatsApp users is distributed in layers, and the technical support and data capabilities of the Digital Planet platform in this strategy are introduced.
WhyIs "age stratification" important?
1. There are huge differences in conversion behavior among different age groups
lUsers aged 18–24: Prefer social topics, game interaction, and high-frequency discounts, and conversion depends on interactive links;
lUsers aged 25–34: Pay attention to brand and service experience, be rational about consumption, and tend to retain for a long time;
lUsers aged 35–50: Household expenditure decision-makers pay more attention to high-value products such as education, insurance, health, and finance.
If the content and speaking skills are not close to the needs of their age groups, the conversion cost will increase significantly.
2. Advertising costs continue to rise, and layered advertising can "reduce costs and increase efficiency"
Since 2025, the global WhatsApp click cost has continued to rise, and it has become more difficult to obtain private domain traffic. Only by accurately focusing budgets on high-value groups can companies reduce the marginal cost of each click and conversion.
How to identify user age and label it?
Using the Digital Planet System for Batch Identification
As a multi-dimensional number segment screening and user portrait recognition platform, Digital Planet has the following age recognition capabilities:
lAI model recognition: Infer the user's age group through avatar type, device model, usage time, language settings and other dimensions;
lLabel output: The system can directly output in the filtering resultsAge tags such as “18–24”, “25–34”, “35–44”;
lbehavior superposition judgment: Combined with whether it is activated, activity level, and data completeness, it assists in the accuracy of age judgment.
Multi-platform cross-validation (auxiliary strategy)
can beThe WhatsApp account is cross-verified with its Telegram, Instagram, Facebook and other accounts, and the age tag is assisted through the user's public content on other platforms.
Specific delivery strategy after age stratification
layered1: Young users aged 18–24
lSuitable for placement: Trendy products, games, social interaction, short-term promotions
lRecommended content: Lottery activities, flash sale information, copywriting with a strong sense of participation
lDelivery rhythm: Fast, high frequency, appropriate"Create tension"
layered2: Core consumer group aged 25–34
lSuitable for placement: Daily consumption, cross-border e-commerce, beauty and skin care, education improvement
lRecommended content: Product trials, usage tips, user feedback content
lDelivery rhythm: Moderate content depth and continuous access+Integration of event marketing
layered3: Mature user group aged 35–50
lSuitable for placement: Education, insurance, financial management, overseas real estate
lRecommended content: Authoritative interpretation, rational analysis, professional speaking skills
lDelivery rhythm: Few but precise, suitable for building a high customer unit price conversion path
Practical process suggestions: from identification to contact
Step 1: Import mobile phone number
will be collectedWhatsApp numbers are imported into the Digital Planet platform.
Step 2: Batch detection activation and age group
choose"Open or not + age tag" combined screening model to screen out the target group.
Step 3: Set layered labels and export
Will“18–24”, “25–34”, and “35–44” types of users generate different tag lists.
Step 4: Match words and methods of contact
Young users are suitable for being introduced into the community; middle-aged users are more suitable for single-point conversion and content precipitation.
from"Ages" to "refined private domain management"
Age stratification is not only used for pre-delivery screening, but should also be used throughout the entire private domain operation link.,include:
lCustomer label setting;
lCRM automated follow-up;
lPrivate community guidance path;
lContent operation planning;
lCost and conversion data analysis.
With the help of multi-dimensional screening, batch identification andWith the platform of AI prediction capabilities, cross-border teams can truly build an efficient reach system based on "age level", and finally form"Hierarchical identification → precise delivery → efficient conversion" growth closed loop.
if you are inWhen WhatsApp’s marketing resources are chaotic, delivery is undifferentiated, and conversion rate is low, it is recommended to immediately reconstruct your hierarchical model and start from the core dimension of “age”. You will find that accurate delivery is actually not that difficult.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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