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In the wave of global communication upgrades,RCS (Rich Communication Services) Gradually replacing traditional text messages, it has become a new carrier for brand marketing and user contact. compared toSMS and RCS can carry richer content, more interactive forms, and more data feedback. However, this high-value communication method also places higher requirements on the quality of the upfront data.
In actual operation,The success rate of mass sending is low, user feedback is poor, and accounts are restricted. and other issues are often not content issues, butList data is not filtered.
This article will systematically explain from a practical perspective RCS bulk data screening process, key indicators and tool selection methods, and combined withdigital planettechnical capabilities to help you build an efficient, safe, and accurateRCS mass messaging system.
1. WhyDoes RCS bulk sending require data screening first?
Many companies are trying for the first timeWhen RCS sends mass messages, it is customary to directly import old text messages or CRM number libraries. As a result, problems such as low reach rate, high failure rate, and being judged as abnormal by the system occur. The fundamental reason is:The message sending mechanism of RCS is different from traditional SMS.
It requires adaptation to user terminals, operator protocol support, device versions, active status and other factors. If there are a large number of invalid numbers or unactivated numbers in the list,RCS equipment or high complaint numbers will directly lead to:
lIncreased delivery failure rate: The system cannot be establishedRCS channel;
lIncreased risk of account anomalies: A high proportion of failures or complaints will trigger platform risk control;
lWaste of delivery costs: Every time a message is sent, a fee is incurred, but there is no actual contact;
lBrand image damaged: Repeated failed delivery or misdelivery will reduce brand credibility.
Therefore, data filtering is not optional;The first standard action before RCS mass sending.
two,The core goal of RCS bulk data screening
From an operational perspective, screening has three purposes:
1.Ensure the number is authentic and valid: Clear empty numbers, downtime numbers, and canceled numbers to ensure that every number has communication capabilities;
2.confirmRCS Compatibility Status: Identify whether the user has subscribedRCS function and whether it supports rich media content;
3.Filter out risky numbers: Exclude complaint accounts, blacklist accounts, and high-frequency blocked accounts to protect account security.
digital planet platformIn the RCS detection module, the detection system is established around these three goals, and the algorithm is compared with operator data to achieveBatch recognition, intelligent layering, label export, providing a clean data base for subsequent mass distribution.
3. Practical steps:Analysis of the whole process of RCS data screening
The following is a standardizedEnterprises can directly refer to the RCS bulk data screening process.
Step 1: Import the original number library
Import historical user data, registration information, investment list, etc. into the detection system. It is recommended to complete basic format cleaning and deduplication first to avoid repeated detection.
Step 2: Check number status
Digital Planet System will perform the import numberReal-time communication status detection, determine whether it is:
lValid number (can be connected);
lEmpty number or outage number (unable to communicate);
lExists but is no longer used (long-term silent user).
The system will generate a status label to facilitate subsequent filtering.
Step 3: IdentifyRCS opening status
This isThe biggest difference between RCS mass sending and traditional SMS delivery. Digital Planet supports automatically detecting whether the user terminal supports the RCS communication protocol and determines whether its operator is compatible.
For example: Android devices in some areas have full accessRCS, but the iOS system is not yet open. Detecting this can significantly reduce "invalid delivery".
Step 4: Detect activity and behavior tags
Determine whether the number is a real user or a zombie account based on user usage frequency, device active time, communication records and other data.
In the detection results of Digital Planet, you can filter out the user groups that are most worthy of prioritizing group messaging based on their activity scores.
Step 5: Eliminate risk numbers and complaint numbers
Although some numbers are available, they have bad records in industry blacklists and complaint databases, which can easily trigger operator risk control.
Digital Planet automatically identifies such high-risk numbers through comparison with the entire network's complaint number database, and it is recommended that companies directly exclude them.
Step 6: Output the hierarchical list
After the detection is completed, the system will output a list divided by status, activity, and risk level. Users can freely export or access to the mass sending system to ensure delivery safety and hit rate.
4. Key points of data screening in different scenarios
RCS mass messaging is not only used for advertising promotion, but in different business types, the filtering dimensions also need to be flexibly adjusted:
lE-commerce marketing: Should focus on screening"RCS activated + highly active" users ensure complete message display;
lCustomer notification class: Pay attention to number validity and communication status;
lMember recall category: Can be filtered by activity tagsUsers who "have not logged in recently but still activated RCS";
lBrand interaction: Add behavioral characteristic recognition, such as device brand, online period and other information, to improve the success rate of interaction.
Digital Planet supports enterprises to customize detection dimensions and output labels to form screening templates suitable for different marketing scenarios.
5. The underlying logic of batch screening: algorithm+Double protection of rules
Traditional screening methods rely on manual comparison or single detection, which is slow and has limited accuracy. Digital Planet uses dual engines of algorithm recognition and rule filtering to ensure stable results in high-concurrency detection scenarios.
Its underlying logic includes:
lReal-time carrier verification: Directly detect communication status and eliminate invalid numbers;
lRCS protocol identification: Check whether the user hasRCS capabilities;
lbehavioral labeling model: Determine user activity based on big data modeling;
lRisk number comparison: Connect the blacklist and complaint database to filter high-risk numbers in advance.
In the end, the output is not just a list of numbers, but aA high-quality database that is “deliverable, trackable, and reusable”.
6. How to apply the filtered data?
After the screening is completed, the company can directly apply the list to the following links:
1.importRCS group sending system: Use only"RCS activated + high active" users;
2.Do secondary layered delivery: Differentiated message push based on activity and device type;
3.Long-term maintenance and updates:Recheck data regularly to keep the list fresh and accurate;
4.CRM docking:Digital planet detection result supportAPI output can be directly linked with the CRM system.
Through this mechanism, companies can achieveThe whole closed loop from "batch screening" to "precise delivery".
7. Summary: Accurate screen number, yesThe starting point of RCS group sending
In the traditional SMS era, number detection was just"The icing on the cake"; but in the RCS era, data screening has become "the watershed between success and failure".
Whether you are doing brand contact, member recall or promotional activities, you can only filter them through the system before placing them.Communicable, displayable and interactiveOnly with the number of users can mass messaging truly exert its value.
digital planetIt is the platform created for this link. It passes batch testing,RCS protocol identification, active tag analysis and risk filtering make every mass sending more accurate, safer and more efficient.
If you are planning to launchRCS mass sending projects may require number detection for the target country. It is recommended to contact Digital Planet customer service first. We will customize an exclusive detection plan based on your industry scenario and list size.
Accurate screening is the first step to save budget; high-quality data is the core force to improve conversions.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq96 6
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official
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