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In Rich Media Communications (RCS) is gradually replacing traditional SMS, and more and more companies are including it as their main delivery channel. Compared with SMS, RCS provides richer content forms, higher interactive capabilities, and stronger visual experience. But if you want to really make good use of RCS, there is only one premise:Your number list must be clean, stable, and accessible.
The problem is that the number databases in the hands of most enterprises come from mixed sources, including empty numbers, downtime numbers, and non-digital numbers.RCS terminals and even high-risk complaint accounts are directly imported into the mass messaging platform, which not only brings a very high failure rate, but is also more likely to trigger the risk control mechanism and be restricted or blacklisted by the platform.
To solve this problem, the core method is toBatch identification number status, filter out the target users who are really worth sending. This article will dismantle it from a practical perspectiveThe complete process of batch identification of rcs number status, and combined withdigital planetThe platform's detection capabilities help enterprises build a stable delivery mechanism that can be implemented and reused.
1. What is"Batch identification of number status"? Why is it a core action before launch?
so-called"Number status batch identification" uses automated means to quickly determine the current communication status of each user number and whether it meets the basic conditions for receiving RCS messages.
a qualifiedThe RCS distribution list must exclude the following types of numbers:
lEmpty number: The number has been deregistered or has never been activated;
lOutage number: The user is in arrears or has not yet been activated;
lNoRCS terminal: The target device does not supportRCS services;
lblacklist number: There are complaints, bans, and historical violation records;
lfake number/robot number: Generated by crawlers or used in anti-cheating environments;
lHigh frequency failed number segment: Marked as an abnormal paragraph by multiple delivery systems.
If it is delivered directly without recognizing these statuses, it can easily lead to the following consequences:
lThe failure rate of mass sending increases, which directly wastes costs;
lThe channel quality rating drops, affecting the overall delivery capacity;
lThe account is restricted or even banned by the operator;
lA brand is complained by users, which affects its reputation and subsequent trust foundation.
2. Which states must be identified? Analysis of key fields in batch inspection
On the digital planet platformIn the RCS detection module, number status identification mainly focuses on the following core fields:
1. Communication accessibility
Determine whether the number can be successfully connected (dial, text message,RCS link) is the most basic identification task. The system quickly determines the communication status through a real-time detection mechanism.
2. RCS function support status
Not supported by all phonesRCS services. The platform will determine whether the device model, system version and operator corresponding to the number have activated the RCS protocol.
3. User’s current online status (last 7 days)
The system will identify whether the user has recently interacted with any system or recorded messages to help enterprises eliminateSilent users who are "registered but offline for a long time".
4. Device and operator mapping
Supports identification of operator affiliation and user equipment brand, such as whether it is a virtual operator number segment, and whether it is a user group that frequently migrates equipment.
5. Risk label matching
Including account segments with high complaint rates, blacklist databases, account ban history records, etc., Digital Planet integrates multiple data sources for risk marking.
Analysis of batch inspection process
Step 1: Import the original number library
Enterprises can add existing delivery lists (Excel or CSV format) is uploaded to the Digital Planet platform, and the system automatically completes format verification and duplicate removal.
Step 2: Select detection dimensions
On the detection configuration page, check the required identification fields, such as: communication status,RCS support status, risk level, equipment matching, etc.
Step 3: The system performs batch inspection
The system calls the detection engine and multi-end data docking service to start batch tasks with a speed of up to tens of thousands./minute, suitable for large-scale list processing.
Step 4: Output status label
After the detection is completed, the system will generate a status label for each number, classified as:
lCan communicate+Support RCS+active users
lCan communicate+Does not support RCS
lEmpty number/stop number
lHigh risk number/blacklist
These tags can be directly filtered and exported to facilitate the next step of accessing the mass sending system orCRM platform.
4. How to define"Stable and safe" RCS list?
"Stable" refers to long-term use without abnormality and good communication capabilities; "safety" emphasizes its compliance, low risk, and will not trigger the risk control mechanism.
a qualityRCS delivery list should have the following attributes:
lMore than 90% of the numbers are active
lAll numbers supportedRCS message display and interaction
lNo obvious complaint record or industry blacklist overlap
lequipment/The operator distribution structure is reasonable
lRecent user behavior data supports its accessibility
The Digital Planet platform can help you quickly filter out this part among tens or hundreds of thousands of numbers.Golden resources that are “available, accessible, and convertible”.
5. Scenario application examples: How three typical industries use batch identification to improve efficiency
1. Education industry:
Passed by a language training institutionRCS sends course invitation link. After using Digital Planet to filter out non-RCS terminals and silent users, the click-through rate increased from 3.2% to 11.4%.
2. E-commerce platform:
For new usersRCS push activation, after batch status detection, is only launched on users with "high activity + displayable terminals", and the registration conversion rate is nearly doubled.
3. Financial services:
An online financial product passedWhen RCS was launched, the initial complaint rate was too high because the blacklist numbers were not screened out. Later, after accessing the Digital Planet detection system, the proportion of risk numbers was reduced to less than 1%, and the account was restored to normal permissions.
6. How to manage and update the list after testing?
Status detection is not a one-time task, but should become a periodic mechanism:
lNew users must be tested before importing;
lIt is recommended that each saved listOne round of review in 30 days;
lIt is recommended that the detection results be synchronized to the internal system to form a label;
lOnly call before deliverySubset of "Detected + Status OK".
Digital Planet SupportAPI interface docking and data synchronization help enterprises integrate detection and delivery strategies to achieve true "automated compliance delivery."
7. Conclusion: Only by seeing the number clearly before placing it can you be qualified to talk about conversion.
RCS has brought technological innovation and also brought about the reality that the launch threshold has been raised. The business is no longer about “anyone can publish”, but “whoever screens more accurately and transfers faster”.
Batch identification number status is the first step to whether you can build a stable communication link;
Digital Planet is a professional tool platform designed for this step.
as you are doingFor RCS user notifications, rich media advertising or message wake-up, it is recommended to conduct a systematic inspection of the existing number database immediately.
If you have batch identification, real-time detection or multi-country channel detection needs, please contact Digital Planet customer service, and we will configure exclusive solutions for you that adapt to the industry and platform.
Only by keeping good numbers can you maintain the basics of marketing results.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq96 6
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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