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In social marketing, private domain operations and automated message push scenarios,“Whether the account is active” has become a key indicator for judging user value. especiallyThree days active account identification, is being used by more and more practitioners for precise delivery and hierarchical resource management.
The reason is simple: an account that has just been online has a stronger willingness to respond than an account that has been silent for several weeks. In the past, judging account activity often relied on subjective experience, such as"Whether the avatar has been changed" and "whether the message has been replied to". But now, activity detection models based on behavioral data have madeThree-day active account filteringIt becomes a standard process that can be quantified, batched, and automatically executed.
This article will focus on several core questions often asked by users: How is an account active for three days determined? Which platforms is it available for? Whether to supportAPI interface batch call? How much contact efficiency can be improved after using it? We will also introduce how to combineDigital Planet’s multi-platform activity recognition capabilities, build a structured user tag system.
WhyIs "three-day active account" the new standard?
Compared with traditional concepts such as monthly activity and weekly activity, the practical value of three-day activity data is higher, which is mainly reflected in:
1. Closer to the real online status
There are cyclical fluctuations in social platform user behavior. Being active for seven days may mean"Occasionally online", but three days active usually meansUsers still maintain their attention and frequency of use of the platform, the response speed is faster.
2. More suitable for marketing and reach window period
In actions such as sending private messages, creating groups, and promoting activities, the user's response rate is highly correlated with the active time. Users active within three days are more likely to"See, click, respond."
3. Easier to use for hierarchical judgment
Through three-day active identification, users can be divided into"Hot number, warm number, cold number" to achieveRefined push and rhythm control, improve the overall conversion rate.
How is an account active for three days determined? What are the basis?
Digital Planet combines multi-platform data behavior modeling and uses the following dimensions to determine whether an account is"Three days active" status:
lwhether in the pastOnline within 72 hours (login/browse/conversation)
lWhether there is any operation behavior on social platforms (such as opening chat, group reading, tweet interaction)
lWhether you have responded to system messages (such as clicking links, posting forms)
lWhether to return the active tag status through the detection interface (see below for interface examples)
Explanation of differences between different platforms (example):
lTelegram active account identification:passThe Telegram status detection API interface determines whether the account is online, whether the last online time is within 72 hours, whether it has joined a group, whether there are speech records, etc.
lWhatsApp active account identification:based onWhatsApp status detection API interface, detects whether the user is logged in to the client, whether there is any message behavior, and whether the online record is updated
lFacebook, LINE, Instagram and other platforms: Comprehensive score based on whether you are actively getting through, whether you are participating in interactions, whether you have recent login records, etc.
What business scenarios is suitable for three-day active account identification?
1. List screening before private domain message push
Tag accounts active within three days separately, and only push core information to improve click-through rates and user experience.
2. Add friends in batches and judge user value before joining the group
Make predictions based on activity levels and prioritize connections with highly active users to avoid wasting resources on zombie or silent accounts.
3. Community governance and member cleanup
Regularly identify accounts that have been inactive for three days, optimize the community, clean up unresponsive users, and increase the group interaction rate.
4. Hierarchical reach of marketing funnels
Build funnels by tiers for three-day active, seven-day active, and low-active accounts, and formulate different marketing strategies and reach rhythms.
Does it support batch identification? How to call the interface?
support. And it is recommended toConnect to your system in the form of API interface.
Digital Planet provides standardized activity recognitionAPI interface covers multiple mainstream social platforms (including but not limited to WhatsApp, Telegram, LINE, Facebook) and supports the following capabilities:
lImport numbers or users in batchesID
lAutomatically determine whether it has been active for three days
lReturns structured status labels (e.g. active, low active, silent)
lAvailable withCRM and SCRM systems are linked to update user tag fields
lCan be interfaced with social status detection (such asWhatsApp status detection API interface) is used in combination to achieve complete completion of user portraits.
Users can use the platform backend orAPI documents can be accessed quickly without building a self-built behavior recognition model.
How much conversion efficiency can be improved after using active recognition for three days?
The following are common improvement effects in multiple usage scenarios:
lShort message/ Increase social push open rate by 20%-40%
lIncreased response rate for group messaging interactionsMore than 35%
lConversion rate increased after private domain users were taggedMore than 25%
lCost reduction after cold number elimination15%-30%
More importantly:You can accurately know which users are worth focusing on, rather than blindly delivering them equally..
Optimization suggestion: How to build your own three-day active tiered model?
It is recommended to follow these steps:
1.Import user pool to system or platform interface
2.Call the three-day active identification capability for batch detection
3.Export structured activity tags and import themCRM system
4.Build three-tier user groups:
¢hot number (Active for 3 days): high-frequency reach/priority push
¢Wenhao (7 days active): low-frequency maintenance/interval wake-up
¢Cold number (Inactive for 30 days): label precipitation/periodic screening
5.Continuously track conversion behavior and update user portrait scores
This model can be used with social software registration detectionUse API interfaces together to determine whether users are registered on WhatsApp, Telegram and other platforms at the same time, improving overall user coverage and diversity of reach strategies.
Conclusion: Active identification is the starting point for all private domain actions
In an era of overflowing information and redundant accounts, only truly active users have the value to respond. Three-day active account identification is not an auxiliary action, butThe key link in determining whether information can be seen.
Provided by Digital PlanetSocial platform activity detection interface and batch behavior recognition capabilities, you can convert"Who to reach" can be done more accurately, more efficiently, and with better cost control capabilities.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official
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