Whether you are doing overseas private domain, global outbound calls, cross-border delivery,WhatsApp marketing, Telegram community operations, and Line customer cultivation, the most common question is always just one: Why have I sent so many messages but no feedback?
The fundamental reason does not lie in the words or the content, but in that the users you reach are not active at all, or even do not exist on the platform.
This results in the company’s marketing costs being severely magnified:
lWhatsApp group sent but no one responded
lTelegram group grows without any interaction
lThere appear to be many Line friends but none of them are actually online.
lZalo has a good number of friends but no chat.
The status of overseas users is more complicated than that in China: different countries, different platforms, and different usage frequencies makeThere is a huge difference between "reach and non-reach".
Therefore, the first step in any overseas social operation strategy is not writing copywriting, building groups, or automating processes, but——Filter active users.
This article will break it down step by step: How to screen the activity of overseas social accounts? What are the differences between different platforms? How to establish effective methods to avoid pitfalls?
How Digital Planet’s screening capabilities help companies spend every ounce of their budget on“Real active users”?
2. What is it called?"Overseas social activity"? more complicated than you think
Activity is not a single indicator, but a comprehensive behavioral performance.
More importantly, the active performance of different platforms is completely different:
1. WhatsApp activity determination
lRegister or not
lCan you receive messages?
lIs there any recent online
lWhether it has not been used for a long time
lWhether it is a banned account
The biggest problem with WhatsApp is that there are a lot of “zombie registration numbers” that appear to be available but actually don’t respond at all.
2. Telegram activity judgment
lLast online time
lonline frequency
lWhether to join the group
lIs there any usage record?
lDoes it appear to be a regular device login?
Telegram activity is not equal to registration, because the ratio of virtual accounts and dormant accounts is very high.
3. Line activity judgment
lFriend verification response
lData validity
lFrequency of use
lWhether you have not logged in for a long time
Line is widely used in Japan, Taiwan, Thailand, South Korea and other countries, but the sleep rate is not low.
4. Zalo, Viber, Signal, Messenger, Instagram DM
Different countries use different platforms, and each platform has its own"Active logic".
Therefore, active screening cannot rely on a single tool, let alone use one logic to judge all platforms.
Digital Planet's detection system in the global market is based on the "platform differentiation logic"+ Comprehensive identification of national behavioral characteristics.
3. Common misunderstandings in screening active overseas social accounts (90% of companies have stepped on it)
Many teams think screening for activity is simple"Register or not", but the actual misjudgment rate is extremely high.
Here are the most common misconceptions:
Misunderstanding 1: Just judge"Register", do not judge "active"
Registration is just a basic requirement.
A large number of numbers are registered but not used for a long time.
Misunderstanding 2: Judging based on one online launch"active"
Going online once does not mean long-term use.
Misunderstanding 3: Ignoring national differences
For example: Middle EastTelegram is extremely active, but Telegram is basically not used in Japan.
Myth 4: OnlyWhatsApp detection tool, no cross-platform detection capability
The final screening results were incomplete, resulting in confusing reach strategies.
Misunderstanding 5: Ignoring the validity of the number itself
The number is down, empty, and has no service, causing all platform detection to be distorted.
These misunderstandings will cause companies to waste a lot of costs in the reach stage.
The value of digital planet lies in——Multi-dimensional troubleshooting from the number layer to the platform layer to make screening active and more accurate.
4. How to really do it well"Activity screening of overseas social accounts"? (The most practical methodology)
To accurately screen for overseas social activities, you must follow the following five steps:
Step One: Number Validity Detection (Basic Layer)
Why do we have to start at the number level?
Because the number itself is the underlying identity of all social accounts, if the number is down or empty, communication will not be possible no matter how many platforms are registered.
Validity testing must determine:
lWhether it is an empty number
lCan the signal be received?
lIs it in shutdown state?
lIs it due to arrears that the message cannot be received?
Digital Planet can directly filter out these"Basic invalid users" ensure that all subsequent detections are based on valid numbers.
Step 2: Confirm platform registration status (entry level)
Determine whether to register for each platform, for example:
lwhether it isWhatsApp users
lexistsTelegram account
lwhether it isLine active friends
lDo you haveZalo, Viber, Signal accounts
But as mentioned before:
Registration does not mean active.
Registration also does not mean reachability.
Registration does not mean that the user is willing to communicate.
So the registration status is only basic information.
Step Three: Reachability Detection (Conversion Layer)
This is the most critical step in overseas operations.
The core meaning of accessibility is:
Can the messages you send actually reach the user’s mobile phone?
The value is much higher than judging whether to register or not.
Reachability filters out the following situations:
lRegistered but not receiving messages
lThe number has been blocked or frozen
lThe device is no longer logged in
lUser has not been online for a long time
This is a key reason why many enterprise screening campaigns fail:
they ignoredThe core layer of "reachability".
Digital Planet has a multi-dimensional model for accessibility identification that is more accurate than a single tool.
Step 4: Behavior activity identification (core layer)
This is the dimension that companies care about most.
Activity is essentiallyThe comprehensive results of "behavior traces + usage traces", for example:
lWill it be online soon?
lIs there any interactive behavior?
lIs there an active device logged in?
lIs there a conversation record?
lHave you used related functions?
The activity standards of different platforms are also different and need to be judged separately according to the platform.
Digital Planet adopts independent behavioral models of each platform to obtain real active users.
Step 5: Risk filtering (stability layer)
Even if active, it is not necessarily"Stable users".
There are a large number of risky accounts in overseas social networks, such as:
lVirtual device batch registration number
lSwitch device number in high-risk areas
lNew account just unblocked
lFreeze frequent accounts
Although these accounts are active, they are not suitable for enterprises to use because they can easily cause failure to reach or affect the health of the account.
Digital Planet automatically filters such accounts to ensure that companies obtain"Real and stable active users".
5. Differences in active screening strategies in different countries
Sieve active is never“One set of methods fits all countries”, but it is actually necessary to adjust the strategy according to the country:
1. Middle East and Eastern Europe
Telegram accounts for a very high proportion, focusing on online time.
2. Japan, Taiwan, Thailand, South Korea
Line is the main platform, and it needs to focus on judging the status of friends and the integrity of the account.
3. Vietnam
Zalo is the core and needs to determine the authenticity of the information and the frequency of login.
4. United States, Canada, Mexico
WhatsApp is highly active, but the proportion of dormant accounts is also high, so you need to focus on determining accessibility.
Digital Planet has customized different logic for each country at the bottom of the platform, so it can be identified more accurately.
6. How does an enterprise handleIs "active filtering results" valuable?
The meaning of active screening is not to look at data, but to make operations more efficient.
Here are the most practical ways to use it:
Usage 1: Prioritize reaching highly active users
Make sure your budget is invested in the users who are most likely to respond.
Usage 2: Use automatic precipitation for low active users
For example: automated processes, long-term training, group push.
Usage 3: Reach different countries through sub-platforms
Made in the United StatesWhatsApp
Middle EastTelegram
Made in JapanLine
Made in VietnamZalo
Efficiency can be improved by matching user habits.
Usage 4: Continuously update the active pool
User status changes and active filtering must be performed periodically.
In actual business, Digital Planet provides a set of sustainable cross-platform active pool management capabilities.
7. Conclusion: The value of active screening is to make every step of contact more accurate.
There are many overseas social platforms, huge differences in national habits, and varying account stability, making"Active screening" has become the first step to improve the efficiency of cross-border business.
Digital Planet’s multi-platform, multi-country, and multi-dimensional active screening system can help companies complete:
lNumber filter
lRegister identification
laccessibility judgment
lactive behavior
lRisk filtering
The ultimate goal is not only to increase the reach rate, but to reduce ineffective costs and use every message, every outbound call, and every contact on truly active users.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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