How to filter LINE active users? Identify recent online and real active customers

In markets such as Southeast Asia, Japan and Taiwan, many cross-border teams and brands rely onLINE serves as the main communication channel. However, in the actual customer development and private domain construction process, a common but fatal problem is:Although the number in your hand is registeredLINE, but no one is online at all, no one responds, and no one converts.

Behind these phenomena, it is often not a problem with the content or product, but that you have not done one of the most basic things right.——Filter active users.

register ≠ active.

Can add friends ≠ Able to talk.

Can send messages ≠ Someone replied.

This article will focus onLINE active users’ screening criteria, identification logic, common misjudgment phenomena, and how to use Digital Planet to complete batch activity screening, allowing you to spend your time on target customers who are truly responsive and likely to convert.

1. Why it is necessary to screen out inactive onesLINE account?

You may have encountered these situations:

lAfter sending the message, it shows that it has been delivered, but it is still unread;

lI have tried to add friends many times, but the other party has not responded;

lIt's hard for the other person to add you as a friend, but they never take the initiative to communicate;

lAfter sending mass marketing content, the response rate was lower than expected, even close to zero.

This shows that most of the users you have are inLong term offline status, or it has long been used.LINE is either a second-hand mechanism account, a temporary registration account, or a banned high-risk account, and it is impossible to build interaction at all.

want to be inFor LINE to make efficient conversions, the first thing you need to do is to ensure that the people you contact are "alive".

2. JudgmentAre LINE users active? What key indicators should we look at?

1. Last login time

a really activeLINE users,Must have recent online records. whether in the pastGoing online within 7 days, 15 days, and 30 days is an important basis for screening activity.

The closer the time is, the higher the probability of response.

2. Traces of behavior

Are there any of the following behaviors:

lChanged nickname, avatar, status

lJoin group

lAdd new friend

lTake the initiative to initiate a chat

lUse stickers or emoticons

The more behaviors there are, the better the account is."It's useful", not a robot or a zombie.

3. Have you received recent messages?

You can send a greeting message or update content through the system and observe whether:

lDelivered and read

lThe other party responds

lhint"The other party did not receive messages from strangers"

lDirect failure

This step is not for closing the deal, but for judging the account.Is it really possible to have access to information?.

4. Whether to bind the account to the real device for a long time

Many inactive accounts are:

lAccount generated by the emulator or registrar

lThe device has not been bound for a long time

lA low-activity account that is used once and then abandoned.

Active accounts are usually bound to a real mobile phone and strongly bound to address books, photos, and daily usage scenarios. Only such accounts will remain online stably.

3. Common Activity Misjudgment Traps

Misjudgment 1:"Add me as a friend = active account"

Some accounts have automatic friend requests turned on. Although you added them successfully, the other person has not logged in for a long time. Don't think that just because someone adds you, he must be active.

Misjudgment 2:"Being able to send messages = being able to communicate"

Many zombie accounts appear to be able to receive information, but in fact no one is checking them. Even if it is delivered, it will never be read, and there is no room for conversion.

Misjudgment three:"Normal avatar, normal status = active"

Some fake accounts set avatars and signatures in batches, which look like people, but are actually machine registrations and cannot be interacted with.

4. How to batch filterLINE active user? Be more efficient with digital planet

It is simply unrealistic to manually determine whether a user is active one by one. If you have hundreds or thousands ofFor LINE contacts or mobile phone numbers, you must rely on a professional system to complete batch judgment.

Digital Planet PlatformAvailable as followsLINE active user screening capabilities:

1. Import user list

Support importing mobile phone numbers,LINE ID, contact name, etc., the system automatically connects to the detection engine for processing.

2. Activity score

The platform combines login frequency, interaction trajectory, whether to bind the device, and whether to register.LINE and other indicators provide an "activity score" for each account.

For example:

lScore 90 or above: Highly active (can communicate directly)

l70-89 points: Moderately active (suitable for trying to activate)

l50-69 points: low activity (reach with caution)

lBelow 50 points: inactive (recommended to be eliminated)

3. Combine registration and communication status judgment

Activity screening not only focuses on whether users are online, but also combines:

lRegistration status (registered/ not registered / logged out)

lCommunication capabilities (whether messages can be received)

lPlatform binding (whether to register simultaneouslyWhatsApp/Telegram)

This means you can determine before you hit it:

lDoes this person have an account?

lIs it useful?

lCan I see what you posted?

lAre there any other channels I can follow up on?

4. Output structured detection report

System output results support:

lFilter out the list of highly active users

lQuickly synchronize to private domain tools,CRM or mass messaging platform

lMark different activity levels and arrange different communication strategies

5. How to use active user resources after the screening is completed?

● Highly active users → reach immediately

Send a welcome message, product introduction, quotation album or content link. Use high-quality information to quickly establish connections and improve conversion efficiency.

● Medium active users → Content activation

It is gradually activated through welfare content, dynamic reminders, daily communication templates, etc., such as holiday blessings, industry news, user stories, etc.

● Low active users → Determine whether to continue following up across platforms

If it is detected that the user is bound at the same timeWhatsApp or Telegram, consider reaching through other platforms.

● Inactive users → Remove or mark for backup

Clear such accounts from the system promptly to avoid affecting subsequent message delivery efficiency and account ratings.

6. Conclusion: InTo become a customer on LINE, it is better to find “alive” customers first.

It’s not that you haven’t found customers, you’re just looking for them all"Sleeping users".

It’s not that you didn’t send the message, it’s just that no one saw it at all.

It’s not that you haven’t tried hard to convert, it’s just that your account has never been opened.LINE.

with digital planetThe LINE activity detection tool can screen out these invalid accounts and keep the customers who are truly online and responsive. Only every contact you make is likely to receive a reply, and every private message you send is worthy of continued follow-up.

Screen activity first, then negotiate the deal. Real customer development starts with saying goodbye to inactive accounts.

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