How does WhatsApp monetize overseas customers? Real transaction cases in Southeast Asia market

WhatsApp has a very high coverage in overseas markets, especially in Southeast Asia, Latin America, and some European and American countries. It has become an important tool for daily communication and business transactions. For those who want to monetize overseas customers, WhatsApp is not only a chat software, but also a place for private domain transactions.

In the Southeast Asian market,WhatsApp is used extremely frequently. Users in countries such as Thailand, Vietnam, and Malaysia are accustomed to communicating with businesses through WhatsApp. A team that makes 3C accessories conducted a complete WhatsApp overseas customer monetization test specifically for the Southeast Asian market. The process was clear and the results were of reference significance.

Step 1: Define the target country, rather than general traffic

They didn't initially pursue"Global traffic" focuses on the two markets of Thailand and Vietnam. The reason is simple: these two countries are highly price sensitive and have good repurchase frequency.

During the traffic introduction phase, they go throughTikTok short videos and Facebook ads direct users to WhatsApp. About 3,000 new contacts were added in two weeks.

But they didn’t directly mass-distribute products, but firstWhatsApp account screening.

At this stage, they use Digital Planet for batch testing. digital planet as globalThe social AI number screening platform for 244 countries supports data screening and activity identification in popular countries such as the United States, Thailand, Vietnam, Japan, and South Korea, helping them quickly complete country classification and activity stratification.

After filtering, users from Thailand and Vietnam who are actually active are about1,600 people.

Step 2: Localize communication instead of unifying words

After shortlisting the active list, they design communication content based on country.

Thai users pay more attention to discounts and gift information;

Vietnamese users pay more attention to product durability and price comparison.

The same product, different expression methods, the interaction effect is obviously different.

This is alsoThe importance of precise customer screening on WhatsApp - first determine the region and active status, and then conduct localized communication.

Step 3: Control the rhythm and create a transaction path

Instead of pushing sales links on day one, they do it in three steps:

Step one: light interaction and introduce the brand background.

Step 2: Share real customer feedback.

Step 3: Promote limited-time promotions.

Through this rhythm, user trust is gradually established. finally inAbout 120 transactions were completed within 30 days, and the repurchase rate was close to 20%.

Why screening determines overseas realization efficiency

If I had directly facedIf 3,000 people send a message in a unified group, the following situations are likely to occur:

lSome numbers are inactive

lMixed countries lead to content mismatch

lResponse rate drops

by doing it in advanceWhatsApp active number screening and country classification, they focus on users who are truly likely to interact.

Digital Planet supports screening capabilities in popular regions such as the United States, Southeast Asia, Japan and South Korea, making the data structure of different markets clearer, which is especially important for those who operate in multiple countries.

The core logic of monetizing overseas customers

The monetization of overseas WhatsApp customers can be summarized as a simple closed loop: traffic introduction → country filtering → active identification → label layering → precise reaching → transaction repurchase

Among them, screening is the most critical step. Whether it is the US market or Thailand, Vietnam, Japan, South Korea and other regions, as long as the customer structure is clear, conversion efficiency will naturally improve.

There is no mystery about overseas markets, the key lies in data quality. When screening becomes a fixed process rather than a temporary action, the monetization path will become more and more stable.

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The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

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