New way to acquire cross-border customers: Telegram screens traffic opportunities brought by active users

Many just started doing itPeople who market on Telegram will encounter a very common situation: there are many people in the group, and it seems that there is a lot of traffic, but there are very few people who are actually willing to chat, click on links, or participate in activities. There are thousands of group members, but only a few dozen actually interact with them. Many promotion teams will initially wonder whether the promotion content is not good enough, but later they discover that the problem actually lies in the quality of users.

In the cross-border marketing industry, more and more teams are beginning to pay attention to one step, that isTelegram filter active. To put it simply, it is to screen out the truly active ones before doing marketing.Telegram users, filter out silent accounts. The benefits of this are obvious: marketing information can more accurately reach real online users, and the overall conversion efficiency will be significantly improved.

Many people who engage in cross-border customer acquisition have discovered that when the proportion of active users in the list increases, the effectiveness of the promotion will change greatly.

WhyTelegram group has a large number of people but no conversion

many people doThe first thing you pay attention to when marketing on Telegram is often the number of groups. The more people in the group, the greater the traffic seems to be, so I continue to join groups, attract groups, and expand the number of users. However, after a period of operation, a problem will be discovered: although the number of group members has increased, the interaction has not increased simultaneously.

This situation is actually very common becauseThere are many accounts in the Telegram group that are not long-term active users. Some accounts may only be online occasionally, and some accounts may not even be logged in for a long time. On the surface, there are many people in the group, but not many people can actually see the message.

When marketing information is sent out, many accounts will never see it, let alone click on the link or inquire about the product. Over time, the team will feelTelegram’s marketing effect is getting worse and worse. In fact, the real problem is that the proportion of silent users on the list is too high.

If you do it once before marketingWith Telegram screening active, the situation is often completely different.

what isTelegram filter active

Simply put,Telegram activity screening is to determine which users are truly active Telegram users by detecting account usage. After screening, active users can be sorted out separately for marketing promotion or community operations.

In actual operation, screening activity usually focuses on several indicators, such as whether the user has been using it for a long time.Telegram, whether you are often online, whether you maintain a stable login record, etc. Through this information, you can roughly determine whether the user is an active user.

For teams doing cross-border marketing, this step is very critical. Because if most of the lists are silent accounts, then no matter how good the marketing strategy is, it will be difficult to produce results.

Many teams are completingAfter the Telegram filter becomes active, you will notice a change: although the number of lists has decreased, the interaction rate has increased significantly.

What marketing opportunities can be brought by screening active users?

When the proportion of active users in the list increases, the marketing space will be significantly expanded. The first and most direct change is the increase in message reach rate. After marketing information is sent, it is easier for users who are truly online to see the message.

Secondly, the interaction rate will increase significantly. Active users are more willing to reply to messages, participate in events, or join community discussions, which will make the entire marketing process smoother.

This is especially important for teams that engage in cross-border customer acquisition. Because in overseas marketing, user interaction often determines transaction opportunities. If users remain silent, it will be difficult to communicate effectively.

When most of the users on the list are active users, the promotion effect will usually be more stable.

A real traffic diversion case

A cross-border e-commerce team is working in the Southeast Asian marketWhen Telegram was promoted, it initially accumulated more than 10,000 user contact information. They brought all these users into the community, hoping to guide transactions through group activities.

It seemed to work well at first, as the crowd quickly exceeded five thousand. However, after a period of actual operation, we found that there were less than a hundred people chatting in the group every day. Many activities receive almost no participation after they are released.

Later, the team decided to reorganize the list and conduct a firstTelegram filter is active. After the screening was completed, they found that only about 3,000 accounts were actually active.

So they re-established the core group and gathered active users together. As a result, in less than a month, group interaction increased significantly, with more than 300 people chatting every day, and the number of event participants also increased significantly.

This change made the team realize:User quality is far more important than the number of users.

How active batch screening improves efficiency

If there are only dozens of accounts, manual judgment is relatively easy. But when the list reaches thousands or even tens of thousands, manual screening becomes almost impossible.

At this time, many teams will use screening tools to conduct batch identification. For example, global number screening platforms like Digital Planet supportTelegram account status identification and activity judgment. Through batch detection, you can quickly determine which accounts are active users.

Digital Planet currently supports globalThe ability to filter 244 country numbers is especially suitable for use in different markets for cross-border marketing teams. Whether it is Southeast Asia, Europe or the Middle East market, unified screening can be carried out.

In this way, the team can compile a list of high-quality users in a short time without spending a lot of time on manual judgment.

Why more and more teams are becoming active in screening

along withTelegram marketing is becoming more and more common and competition is increasing. Many teams have realized that simply increasing the number of users does not guarantee marketing effectiveness.

The truly effective approach is to continuously optimize the user structure so that the proportion of active users in the list is getting higher and higher. This will not only increase the interaction rate, but also make the promotion more accurate.

When marketing messages are sent to truly active users, chances of conversion will naturally increase.

New trends in cross-border marketing

In the past, many teams didWhen Telegram was marketing, it mainly focused on traffic scale, but now more and more teams are beginning to focus on traffic quality. Screening active users, optimizing user structure, and building highly interactive communities have gradually become new operational trends.

The active screening of Telegram is actually an important step in this trend. By screening real active users, marketing can be made more efficient and a lot of ineffective promotion can be reduced.

if you are doingFor Telegram marketing, you might as well sort out your user list first. Through a Telegram screening activity test, you are likely to discover the relationship between list structure and marketing effectiveness.

When the proportion of active users increases, many marketing actions will become smoother. In actual operations, screening tools like Digital Planet can also help teams quickly complete batch inspections, making cross-border customer acquisition more efficient.

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