What’s the point of filtering Instagram’s active users? If you want a response rate, don’t use the wrong data
The most easily overlooked step in acquiring customers on Instagram is not posting content or sending private messages, butAre the people screened before active users?. The number of accounts seems to be large, but it does not mean that it is really suitable for promotion. If the front-end data is not selected correctly, no matter how you create the content, change the words, or adjust the rhythm later, the effect may still be unstable.
soScreening active users on Instagram, the point is not to find more people, butFirst, screen out a group of people who are more likely to interact.. In this way, subsequent contacts will be much easier, and the response rate will be easier to achieve.
Active Instagram users, why they deserve to be used first
The existence of an account is completely different from the fact that the account is active.
Although some accounts are still there, they have few updates, few interactions, and weak usability. Putting such accounts into the customer acquisition list will often lower the overall efficiency later. On the contrary, active users are closer to actual usage and more suitable for the first round of promotion.
Its value is mainly reflected in several places.
Easier to see feedback
Active users are screened in the front, and when doing private messages, interactions, and traffic later, it is easier to see responses, and it will not always feel like empty push.
More suitable for preliminary testing
If you want to know whether there are opportunities in a certain direction, try it with active users first. It is usually easier to see the results than directly using a batch of general accounts.
Easier to adjust the rhythm
If the feedback from active users is average, it means that the problem may lie in the content and method; if you use an inactive account at the beginning, it will be difficult to determine where the problem lies later.
why someInstagram has been having trouble acquiring customers
Doing many projectsWhen promoting on Instagram, you will have a feeling:
I searched for a lot of accounts, created content, and kept moving, but the overall response rate was not high.
In this case, in many cases it is not the content itself that is not good, but theThe previous data is too broad.
For example, without first distinguishing between active and inactive, the list looks very large, but when you actually use it, you find that many accounts only exist on the surface. Another example is that the active users are not isolated first, and all subsequent actions are done in a mixed manner. Naturally, it is difficult to know which group of people is more worthy of further advancement.
To put it bluntly,The purpose of filtering Instagram’s active users is to block invalid consumption as much as possible.
If you take this step more in the front, you will avoid many detours later.
Which scenarios are more suitable to prioritize active users?
Not all scenarios for Instagram active user screening need to be particularly complex, but there are a few scenarios that are particularly suitable for priority.
Private message traffic
If you value private message replies, then active users must be more worthy of being placed first than general users. Because the most fearful thing about this kind of scene is that a lot of things go out and very little comes back.
event invitation
Whether it is a brand event, online promotion, or cooperation invitation, it is usually easier to get the rhythm up by using active users in the early stage.
Community precipitation
want toInstagram traffic is transferred to subsequent communities or private domains. The latter should not only look at whether the account is present, but also whether this group of users is more likely to interact.
Promotion direction test
When a project first starts, the most important thing is to look at the direction first, rather than laying out a large area first. Active users are more suitable for this step because feedback is relatively more valuable.
After filtering active users, how to use it more smoothly?
Active screening is not the end, the real key is how to continue.
A more practical approach is generally to briefly divide active users first.
For example, by region, industry, and user type. In this way, when you create content later, you won’t use all the same techniques, and your efficiency will be higher.
Then we will advance in a small area first.
You don’t need to cover too much at first. Try it out with some active users first to see which content is more likely to receive replies and which type of account is more suitable for chatting. As long as the first round goes well, it will be more stable if you zoom in later.
Another important point is not to treat active users as omnipotent data.
Active just means that it is more suitable for priority use, but it does not mean that it is necessarily suitable for all projects. Therefore, you still have to look at it based on your own region, industry, and product direction.
If the front-end screen is clear, it will be easier to increase the response rate later.
When it comes to getting customers on Instagram, in the final analysis, it’s not about who posts more posts, but who screens them more accurately.
Especially when you want to increase the response rate, it is often more useful to single out active users first than to repeatedly change the content later. Because the right crowd makes it easier for the content to be effective.
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