How to acquire customers through WhatsApp, a cross-border e-commerce company, so that customers can settle down more easily

In cross-border e-commerce customer acquisition,WhatsApp has always been a very core channel. It has low reach cost, high communication efficiency, and good user acceptance, so many teams will use it as the main customer acquisition portal.

But in actual operation, you will encounter a very typical problem: customers can be added, but they cannot be retained. The initial interaction was okay, but after a while it became silent, and it was difficult to establish repurchases and long-term conversions.

The problem is notWhatsApp itself, but in terms of customer acquisition methods and data quality. If the users acquired by the front end do not have activeness or real needs, it will be difficult to settle down no matter how good the operation is.

WhyIt’s easy to acquire customers on WhatsApp, but it’s hard to retain customers

The biggest advantage of WhatsApp is its strong reach, but this also brings about a problem: low data threshold.

Many numbers can be obtained and contacted, but this does not represent the user's real needs or continued usage behavior. Even if such users add friends, it is difficult for them to interact for a long time.

Therefore, it is easy to acquire customers, but the proportion of truly valuable customers is not high.

The relationship between data sources and user quality

In cross-border e-commerce, data sources will directly affect subsequent results.

If the source of the number is unclear or has not been screened, it can easily be mixed with unregistered users, low-active accounts or even virtual accounts. This data may not show problems initially, but it will significantly drag down performance during the conversion phase.

The core of high-quality data is not quantity, but"Availability" and "liveness".

The key role of WhatsApp screening in customer acquisition

The essence of screen number is to"Unavailable data" is filtered out in advance.

passWhatsApp activates detection to filter out unregistered users; and through active user filtering, it can further filter out accounts that have not been used for a long time. Only the data left in this way has basic reach value.

In actual operation, it can be done through Digital PlanetWhatsApp screening numbers and active user screening support batch processing to clear out low-quality numbers in advance, allowing customer acquisition to be based on valid data from the beginning.

How active user filtering affects conversion performance

After filtering is complete, there will be a noticeable change in data quality.

Active users are more likely to see messages and are more willing to interact. It is easier for this type of users to build trust in communication and enter the conversion process more easily.

In contrast, even if low-active users are successfully reached, it is difficult for them to generate subsequent actions.

The key to customer retention is not adding friends, but continuing interaction

Many people focus on"How many friends have been added", but what really determines the precipitation effect is the subsequent interaction.

Only when users continue to participate in communication and provide feedback on content can a long-term relationship be formed. If the preliminary data screening is not in place, this step will be difficult to achieve.

Therefore, the prerequisite for precipitation is that the data itself has an interactive basis.

From customer acquisition to accumulation, where the gap really widens

cross-border e-commerceThe real gap in acquiring customers for WhatsApp is not in channels, but in data processing capabilities.

If you just keep getting new numbers without filtering them, you will lose customers very quickly. When screening numbers and active screening become standard processes, data quality will be significantly improved and customers will be more likely to stay.

When the data is from the beginningFor “available and active” users, subsequent precipitation and conversion will become more stable.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official