Telegram is inactive after adding a group. Is it useful to screen users who have been active for 7 days?

existA very common situation in Telegram community operations is that the group is established and people are brought in, but it is just inactive. No one responded to the message, and the group was in a "silent state" for a long time.

Many people will suspect that there is a problem with the content or incorrect operation methods, but the actual situation is often simpler.——The users in the group themselves are not active. If the quality of the data imported at the beginning is not high, no matter how you operate it later, it will be difficult to bring the group together.

therefore,The method of "screening 7-day active users" is beginning to be tried by more and more teams.

What is the core reason for inactivity after joining the group?

On the surface, it seems that the user is silent, but the actual problem lies in the data itself.

Many groups imported a large number of numbers in the early stages, but some of these users did not use them often at all.Telegram, and some are even abnormal accounts. Even if these users join the group, they will not interact.

When the proportion of such accounts is too high, the activity of the entire group will be reduced.

what is7 days active users

7-day active users refer to accounts that have been used in the past week.

Compared with users who have not logged in for a long time or use it infrequently, these people are more likely to see messages, participate in interactions, and are more likely to provide feedback on content.

In screening logic, this is a relatively simple but effective way of active judgment.

filterIs 7-day active users really useful?

In actual testing, this screening method is effective.

When low-active users in the data are filtered out, the proportion of interactions within the group will increase significantly. Although the total number of people may decrease, the proportion of active users will increase and the overall atmosphere will be better.

This change will directly affect subsequent conversion effects.

How to batch screen short-term active users

At the operational level, this can be achieved through batch screening.

Do the number firstTelegram registration detection screens out users who have activated it; combined with active screening, it identifies accounts that have been used within 7 days. The data filtered out in this way is more suitable for gathering groups.

In this process, it can be carried out through Digital PlanetTelegram filter number and active user filtering support batch processing, making the filtering process more efficient.

Actual changes in data before and after filtering

Before screening, there may be a large number of silent users in the group.

After screening, although the number of people will decrease, the interaction rate will increase significantly. Messages are more likely to get responses and user engagement increases.

This kind of change is often more valuable than simply increasing the number of people.

Why do many people ignore this step?

Many people pay more attention to the"How many people have been attracted", while ignoring "whether these people are active".

When headcount is the only metric, it’s easy to overlook data quality. And when you start to pay attention to activity, the way you operate will also change.

Transition from quantity-oriented to quality-oriented

filter7-day active users is essentially a change in thinking.

Shift from the pursuit of scale to the pursuit of quality. Only when users in the group have real usage behaviors can the community remain active.

existIn Telegram operations, although this step is simple, it often makes a significant difference.

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