Data such as South American WhatsApp male users over 25 years old are becoming a new focus for e-commerce investment

When launching e-commerce in the South American market, the population structure is changing. In the past, more reliance was placed on general traffic volume, but now more and more teams are beginning to focus on segmented groups. in,Male users over the age of 25 have gradually become a data direction that has attracted much attention.

The core reason for this change is that such users show more direct conversion behavior in some categories, and at the same timeThe activity on WhatsApp is also relatively stable, which is more suitable for private domain and continuous contact.

Why is the South American market starting to pay attention to this group of people?

From the perspective of overall consumption trends, the user structure of the South American market is gradually maturing.

Male users over the age of 25 usually have certain spending power and are more practical-oriented when making decisions. For example, in 3C products, tool products and some consumer goods, this group of people are more likely to form purchasing behaviors.

Compared with young general traffic, the conversion path of this type of users is shorter.

Characteristics of WhatsApp use by male users over 25 years old

In South America,WhatsApp is the core communication tool.

This type of user usually has a high frequency of use and is used for daily communication and information acquisition. Therefore, when doing e-commerce advertising, throughWhatsApp can reach users more directly into the communication scene.

At the same time, such users have a relatively stable response speed to information and are suitable for continuous follow-up.

Why this type of data is becoming a focus

As traffic costs rise, the conversion efficiency of general traffic continues to decline.

In contrast,Although the scale of male users over 25 years old is relatively small, their quality is higher and it is easier to form actual conversions. Therefore, when budget is limited, prioritizing screening of this group of people can improve the overall ROI.

This is why more and more teams are beginning to adjust their screening strategies.

Which dimensions should you focus on when screening such users?

To improve screening accuracy, multiple dimensions need to be combined.

The first is whether to openWhatsApp ensures that users have a basic reach; the second is activity, which screens accounts with recent usage behavior; the third is age and gender tags, which are used to target target groups; and finally, abnormal accounts need to be filtered to ensure data stability.

These steps can gradually improve data quality.

E-commerce delivery methods more suitable for this type of users

In terms of delivery strategy, this type of users is more suitable for direct value-oriented content.

For example, highlight product features, usage scenarios, and cost-effectiveness, rather than relying too much on emotional drivers. At the same time, the reach rhythm can be more concentrated, and the conversion probability can be increased through multiple communications.

Compared with general traffic, this type of users are more likely to enter the transaction process.

How to screen this type of people more efficiently

In actual operation, manual screening is inefficient and requires reliance on batch tools.

It can be done first through Digital PlanetWhatsApp activates detection, then screens active users in South America, and subdivides them based on age and gender, and separately extracts male users over 25 years old. In this way, raw data can be transformed into structured populations.

After the screening is completed, it can be directly used for e-commerce delivery or private domain acceptance.

Transformation from general traffic to high-quality crowds

The logic of South American e-commerce launches is changing.

In the past, it was more about scale, now it is more about the quality of the crowd.Male users over 25 years old are just one of the typical directions, but behind it is a change in the overall strategy.

Whoever can complete this type of crowd screening earlier will be more likely to gain an advantage in the competition.

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