What kind of marketing is the RCS certification number suitable for? Why has the European and American market begun to discuss it again

It is no accident that the RCS certification number has been discussed again in the past two years. Especially in the European and American markets, attention is rising on keywords such as RCS marketing, RCS certification numbers, RCS number detection, and RCS activation user screening. The reason is very practical. Competition in traditional contact methods is getting higher and higher, while users’ requirements for information credibility, interaction form and arrival quality are increasing. RCS is just at this intersection.

If onlyRCS is understood as SMS upgrade, but it is actually easy to underestimate it. Many teams are now discussing RCS certification numbers. What they are more concerned about is not the technology itself, but what kind of marketing this type of number is suitable for, whether it is worth screening in advance, and whether it can be used as part of customer acquisition or reach.

WhyRCS has become popular again recently

First of all, the demand for high-quality access in the European and American markets is obviously increasing. Many businesses have found that it is no longer enough to just send out information. What is more important is whether users are willing to read it, whether they dare to click, and whether they will respond.RCS certification numbers have natural advantages in this regard, because the certification itself will enhance trust, and the rich media capabilities can make the contact form richer than traditional text.

Secondly, user behavior has changed. Nowadays, more and more marketing is not just a single push, but hopes to string together notifications, interactions, and conversions.RCS is more easily re-discussed in this scenario.

Another reason is that the number screening logic has changed. In the past, many people only paid attention to the number activation status, but now they start to pay attentionRCS activation status and RCS certification status are in themselves promoting RCS-related discussions.

Which marketing scenarios are RCS certification numbers more suitable for?

From a practical perspective,RCS certification numbers are more suitable for scenarios with high trust requirements and high reach requirements.

The first category is e-commerce notification marketing. For example, order status, logistics updates, and event reminders. If this type of information is sent through an authentication number, user acceptance is usually higher, and the form of interaction is more flexible.

The second category is local life marketing. For example, appointment reminders, member engagement, and in-store conversions, this type of business inherently requires stable engagement.RCS certification numbers can more easily reflect value in such scenarios.

The third category is financial reminder services. The reason is simple. This type of scenario requires high trust, and authentication itself is an advantage.

soThe RCS certification number is not suitable for all marketing, but is more suitable for businesses that inherently rely on high quality and high trust.

Why are the differences between certification numbers and ordinary numbers becoming more and more obvious?

Essentially, the way users judge information has changed.

The difference in user perception between ordinary numbers and authentication numbers is being magnified. In the past, when users saw information, they might mainly look at the content, but now they often judge the credibility first. Certification numbers are naturally more advantageous at this point.

In addition, from the perspective of arrival quality and interactive capabilities,The RCS certification number itself is not a simple replacement for an ordinary number.

So now many people are discussingRCS number detection is not only to determine whether it has been activated, but also to know which users are RCS authentication number users and whether this kind of data can be screened out in advance.

This is alsoRCS users filter out the reasons why this direction has recently received renewed attention.

What dimensions should you focus on when screening for RCS?

if doneRCS certification number screening usually does not only look at one dimension.

The first dimension is whether it is authenticated. This is the basis.

The second dimension is whether it is openedRCS. Certification and activation are not the same concept, both must be considered.

The third dimension is activity. Because it is only openedRCS does not represent the user's recent usage behavior.

If it is more detailed, user device information can also be superimposed, because some device dimensions are inRCS data screening will also have an auxiliary role.

The more stable approach now is usuallyRCS activation detection, RCS authentication identification, and active user screening should be viewed in combination instead of doing them separately.

Which industries are more suitable for priority testing?RCS certification number

Not all industries are suitable for the first timeRCS.

At present, industries with high reach demand are more suitable, such as e-commerce notifications, financial services, and local life.

There is also a high repurchase business, which is also worth trying. Because this type of business is often not a one-time contact, but a long-term user communication, andRCS certification numbers can more easily reflect value in this scenario.

If it is a pure low-price, fast-selling, pure volume business, it may not necessarily need to be given priority.RCS.

So the point is notWhether RCS is good or not depends on whether it is suitable for the current business model.

How to combine RCS screening and number detection more efficiently

If it's just a discussionRCS marketing, without discussing number screening, often fails to implement it.

A more practical approach is often to do it firstRCS number detection, then RCS authentication number screening, and then combined with active user identification to form an available data pool.

For example, you can do it first through Digital PlanetRCS activation status identification, and then screening for users with RCS certification numbers, while supplementing active user screening to identify groups that are truly suitable for marketing.

soRCS data is not a concept, but a data asset that can directly enter the marketing process.

compared to just discussingRCS trend, this way is more practical.

Why are European and American markets re-discussed?RCS is not essentially about discussing technology

If you only interpret this wave of enthusiasm as a technological resurgence, it is actually easy to be biased.

European and American markets revisitedRCS is essentially discussing higher-quality reach solutions.

Because the problems of traditional methods are becoming more and more obvious, the market will re-examineThe RCS certification number is not worth using, and the RCS user screening is not worth doing in advance.

So the point is neverThe word RCS itself, but the marketing value behind it.

Why is the RCS certification number worth putting into the screening logic?

In the past, when screening numbers, many people only looked at the registration status.

Now more and more people willRCS certification number and RCS activation status are also put into the number screening logic, because these dimensions begin to affect subsequent marketing judgments.

This is actually the same as the logic of activity and device identification entering the screen number.

The filter number is not fixed. Whatever dimensions affect the results will be included in the screening.

andThe RCS certification number is now heading in this direction.

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