The bigger the Telegram group, the better. Core users and potential leads should be operated

Many teams are doing itWhen using Telegram, “number of people in the group” will be regarded as the most intuitive indicator. The more people there are, the bigger it seems to be, but after a period of actual operation, you will find that the group is very large, but almost no one talks, and there are very few users who can really convert.

The problem is not the ability to recruit people, but the lack of layering. Putting all users in the same group and operating in the same way will result in the dilution of core users and the inability to effectively convert potential leads.

A large group size does not mean that the operation effect is good

Some common questions in Telegram groups:

l Lots of users, but little interaction

l Spam accounts and robots mixed in

l Information is being spammed on the screen, and real users are unwilling to participate.

l Management costs are getting higher and higher

When the group structure is unclear, operational actions will become increasingly inefficient. It is difficult for the content you post to accurately reach the truly valuable people.

The difference between core users, potential leads, and ordinary users

If you want your group to truly generate value, the first step is to identify user types.

core users

l Active for a long time

l interact frequently

l Have high recognition of products or services

potential clues

l Interested, but not converted yet

l Able to read content, but less interactive

Ordinary users or low-value users

l Join the group occasionally

l Basically not involved

l Difficult to convert

If these three types of users are mixed together, the effect will become worse and worse.

Why it is necessary to operate separately

Different types of users have completely different needs for content and communication methods.

What core users need is:

l More in-depth information

l More frequent interactions

l Exclusive benefits or feedback

Potential leads are better suited for:

l Continuous content cultivation

l Build trust step by step

l Guide to private chat or conversion path

Ordinary users:

l Only basic information is needed to reach

l Not suitable for investing too much energy

If there is no layering, it will often happen: the content is too shallow and core users are dissatisfied; the content is too deep and potential users cannot understand it.

What indicators can you refer to for Telegram user stratification?

Stratification does not require complex models, a few key dimensions are enough:

l Traces of long-term use (whether the account is used stably)

l Recent activity status (whether there is login or interaction)

l Interaction within the group (whether to speak, like or not)

l Data completeness (avatar, nickname, etc.)

This information is combined to clearly distinguish user types.

Before layering, first filter out unavailable accounts

Before stratifying users, there is another step that is easily overlooked: filtering out unavailable accounts.

Common questions in the Telegram group include:

l Account that has expired

l Users who have not used for a long time

l Abnormal or low-quality accounts

If these accounts are not processed, it will interfere with hierarchical judgment and also affect the atmosphere in the group.

In actual operation, you can first use Digital Planet to perform screening tests to filter out unavailable or abnormal accounts, and then divide core users and potential leads based on activity and interaction. Digital Planet supports free trial screening test.

This ensures that the layering isBased on "valid data".

After layering, the operating methods will change accordingly.

When users are stratified, operational strategies also need to be adjusted.

core users

l You can create separate small groups or tag management

l Provide higher value content

l Prioritize collecting feedback or conversions

potential clues

l Continuous cultivation through content

l Guide to private chat or conversion path

l Control the pace, don’t do it too often

Ordinary user

l Keep the basics in touch

l Don’t put too much effort into

This allows each type of user to be operated at an appropriate pace.

The key to group operation is not expansion, but structure

Many teams focus on"Pull more people", but what really affects the effect is the structure of the group.

A medium-sized group with a clear structure is often more valuable than a large, chaotic group.

When core users are maintained individually, potential leads are continuously cultivated, and ordinary users do not interfere with the overall rhythm, the group's conversion ability will be significantly improved.

Common misunderstanding: all users use the same method

In actual operations, the most common problems are:

l All users send content in a unified manner

l No distinction between active and inactive

l No layering, just expansion

These will lead to lower and lower efficiency.

truly effectiveTelegram operation is "layered + corresponding actions"

When you split the group into different levels and design corresponding actions for each level, several changes will occur:

l Core users are more active

l Potential leads are more likely to convert

l The overall atmosphere of the group is more stable

The bigger the Telegram group is, the better, but the clearer it is, the more valuable it is. As long as the layering is done correctly, stable conversions can be achieved without a particularly large number of people.

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