How to distinguish real active and onlooker users in Discord game user resources

Users in Discord may appear to be on the same server, but their actual values ​​vary greatly. Some people speak and participate in activities every day, while others just come in to watch and never interact. If these two types of people are not distinguished, subsequent operations will easily lose focus.

In game resources, it is usually the small number of real active users that can really bring about conversion and retention, rather than the overall number of users.

Look at behavior first, then number of people

To judge the quality of users, the first step is not to look at the quantity, but to look at the behavior.

Real active users typically:

l Frequently speak or participate in discussions

l Have continuous feedback on game content

l Participate in activities or tasks

Onlookers behave as follows:

l Rarely speak

l Check online occasionally

l Not participating in the interaction

These two types of users look the same in the list, but have completely different meanings for operations.

Use simple indicators to make the first round of differentiation

There is no need for complex models, and users can be divided into rough levels. Several basic indicators can be used:

l speaking frequency

l Last active time

l Have you participated in activities?

l Whether to join multiple channels for interaction

Combining these indicators can quickly screen out a group of more valuable users.

Clear out abnormal accounts first, and then do stratification

Before making active judgment, there is an easily overlooked step, which is to clear out obviously abnormal data.

existCommon distractions in Discord include:

l Robot account

l Low-quality accounts registered in batches

l Long-term invalid users

If these accounts are not processed, it will affect the accuracy of active judgment.

In actual operation, you can first use Digital Planet to do screen number detection, filter out abnormal and unavailable accounts, and then stratify the remaining users according to their active behaviors. Digital Planet supports free trial screening test.

This can make subsequent judgments cleaner.

Determine the operation method after stratification

After users are clearly differentiated, operational actions must be adjusted accordingly.

For real active users:

l Can focus on maintenance

l Suitable for core activities or testing

l Easier to convert or drive atmosphere

To onlookers:

l Reach with low-frequency content

l Don’t invest too much manual effort

l Exists as a pool of potential users

If two types of users are mixed together and processed uniformly, resources will be diluted.

Activity is more important in game scenarios

In game categoryIn Discord, user activity is more important than profile information. Because many user profiles are incomplete, but the behavioral data is obvious.

A user who continues to participate in discussions is usually more valuable than a user who has complete information but does not interact. The focus of judgment should be on actual usage behavior rather than superficial information.

Don’t judge user quality by short-term online use

Some users will be online intensively for a short period of time, but then remain silent for a long time. If you only look at recent online information, it is easy to misjudge.

A more robust approach is to look at ongoing behavior over time rather than a single occurrence. Continuous participation is closer to real activity.

A common misunderstanding is to treat all users as the same level

In actual operations, a problem that easily arises is to treat all users who enter the server as potential customers.

turn out:

l Core users are not maintained with emphasis

l Onlookers take up a lot of resources

l Activity decreases and the atmosphere weakens

This is also a lotThe reason why the Discord group is getting colder and colder.

Only by clearly distinguishing user types can conversions be steadily improved.

When users are divided into two categories: real active and onlookers, operations will become simpler.

Focus on communication with key users and low-frequency contact with ordinary users, and the overall rhythm will be clearer. Although the number of people remains the same, effective interactions will increase.

The key is not to have too many people, but to use them accurately.

Discord resources themselves are not scarce, the key lies in how they are used.

Screen out the real active users, and then create content and activities around these people, the effect will be more stable. Onlookers exist as supplements and do not affect the main process.

When the logic of judgment is clear, every subsequent step will be less laborious.

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