Crypto industry promotion account filtering case, control user quality before recruiting new members in the community

The community in the encryption industry has been growing rapidly, but problems are becoming more and more obvious. Many groups have a very high number of users in the early stage, but find it difficult to remain active later, and the proportion of users who actually stay is not high.

The reason is usually not the new speed, but the user structure. A large amount of general traffic, woolly users and abnormal accounts mixed together will make it increasingly difficult to operate the community. Now more and more projects are beginning to put account filtering before recruiting new users, instead of waiting for problems to arise before remediating them.

Why the crypto industry community tends to get out of control

Compared with ordinary industries, the encryption field has more general traffic.

Common situations include:

l For users who enter the community via airdrop

l Register accounts in batches

l People who only receive event rewards and do not participate in interactions

l Users who quickly churn after being active for a short period of time

Although these users can quickly increase their number, it is difficult to form a stable community.

When the proportion of such accounts becomes higher and higher, the interaction within the group will decrease significantly.

The difference in user structure before and after recruiting new users is obvious.

Taking a batch of encrypted promotion data as an example, when directly recruiting groups, the following will often appear:

l The number of people in the group is growing rapidly

l Message reading low

l The proportion of active users is very small

After filtering, although the number of people entering the group will decrease, the overall status will be much more stable.

For example:

l Increase in the proportion of highly active users

l Reduction of abnormal accounts

l Private chat conversion is easier to promote

Such changes are often more important than simply increasing the number of people.

Which accounts should the encryption industry focus on filtering?

In an encryption scenario, there are several types of accounts that are particularly likely to affect group quality.

The first category is abnormal accounts

For example, batch registration, accounts with abnormal behavior or incomplete information.

The second category is low active users

Although the account exists, there has been no actual use for a long time.

The third category is short-term wool users

Only focuses on event rewards and has no long-term interest in the project itself.

If not filtered in advance, these accounts will continue to dilute the quality of the community.

Why is it more stable to control quality first and then expand the number of people?

Many projects will first increase the number of people and then consider optimization. However, in the encryption industry, this approach is becoming increasingly difficult to stabilize.

The reason is simple:

l Low-quality users will bias the community atmosphere

l Truly valuable users are easily silenced

l Customer service and operational pressure are getting higher and higher

In contrast, it is easier to form stable interactions by controlling quality first and then gradually expanding scale.

It saves effort to do an account check before recruiting new users.

If you directly import all data into the community, you will need to spend a lot of time dealing with problem accounts later.

A more reasonable way is to complete basic filtering before recruiting groups.

In actual operation, you can first use Digital Planet to perform screening tests to filter out abnormal accounts, unavailable data, and some low-active users in advance, and then recruit new members to the community. Digital Planet supports free trial screening test.

This will make the data entering the group cleaner.

High-quality users play a greater role in the crypto community

Encrypted communities are different from ordinary communication groups, and the influence of core users is very obvious.

A group of stable users can:

l spark discussion

l Provide feedback

l form long-term interactions

Even if there are a large number of low-quality users, it is difficult to form a real community atmosphere.

What really matters in a community is the structure, not the number of people

Many projects will focus on population growth, but what truly determines the value of the community is the user structure.

A group that is not particularly large in number, as long as the proportion of activity is high, is often easier to convert than a large group.

Especially in the crypto industry, trust and long-term interactions are more important than short-term traffic.

A common misunderstanding is to regard all traffic as valid users

There is nothing wrong with flood traffic in itself, but without filtering, back-end operations will become increasingly difficult.

because:

l Really valuable users are drowned by low-quality accounts

l Social atmosphere can easily get out of control

l A lot of operational resources are wasted

This is why many projects will increasingly rely on account filtering in the later stages.

From competing for the number of people to competing for the quality of users, this is the changing direction of the crypto community

Previous encryption promotions emphasized rapid group expansion. Now more and more teams are beginning to pay attention to:

l Active user ratio

l User long-term value

l community stability

Putting account filtering before attracting new users is essentially improving the quality of the entire community.

For the same batch of traffic, as long as the screening logic is different, the quality of the community eventually formed will be much worse.

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