After screening the customer list, WhatsApp marketing is more suitable to be promoted in batches

Many teams are doing itWhen marketing on WhatsApp, it is customary to import all lists at once and then send them all at once. It seems very efficient in the short term, but after a period of actual implementation, the problems will become more and more obvious.

Users have different quality, active status, and demand stages. If they are all promoted at the same time, the rhythm of the backend will become increasingly chaotic. Compared with one-time mass distribution, the filtered list is more suitable for batch operations.

Why can’t we use the entire list at once?

The customer list looks like a batch of data, but in fact, the user status in it varies greatly.

Usually present simultaneously:

l Highly active users

l Common active users

l Long-term silent users

l Low quality or anomalous data

If they are all sent together, two problems will arise:

Some high-value users have not been followed up.

Another group of low-quality users consumes a lot of resources.

This is also a lotThe reason why WhatsApp marketing is becoming increasingly difficult to stabilize in the later stages.

After filtering the list, it is more suitable to re-stratify

After filtering is complete, the data should be re-split by quality.

high quality customers

Suitable for priority private chat and key promotion.

Ordinary customers

Suitable for continuous contact and gradual filtering of intentions through content.

Low active customers

Reduce the sending frequency to avoid wasting resources.

After doing this, the marketing rhythm will be significantly clearer.

The biggest advantage of advancing in batches is that it is easier to observe the effects

When sending in bulk at once, the problem is difficult to determine.

because:

l I don’t know which part of users has poor performance.

l I don’t know which tag is easier to convert

l Customer service feedback can get confusing

After advancing in batches, each batch of data can be observed independently, making it easier to adjust.

Which users are more suitable for priority sending?

In actual operations, priority is usually given to:

l Highly active users

l Highly matched users

l High spending power users

Because this group of users is more likely to form real communications.

If high-quality users and low-quality users are mixed together, the rhythm behind will be slowed down.

Before operating in batches, it is more stable to conduct a test on the data.

If the list itself contains a large amount of invalid data, it will be difficult to stabilize it no matter how batched it is.

In actual operation, you can first use Digital Planet to do screening number detection, filter out unavailable numbers and abnormal accounts in advance, and then promote them in batches according to quality. Digital Planet supports free trial screening test.

This way each batch of data will be cleaner.

Advancement in batches is more suitable for long-term operations

WhatsApp marketing is becoming less and less like short-term mass messaging and more like long-term private domain operations.

If the pace is too fast:

l Users get tired easily

l Response rate will decrease

l Customer service will become increasingly chaotic

Advancing in batches can make the operation rhythm more stable.

The larger the list, the more necessary it is to control the sending rhythm.

After the list of many teams grows, the first reaction is to expand the group sending volume.

But actually:

l The more data, the bigger the difference

l The more users there are, the more layering is needed

l The faster the pace, the easier it is to lose control

Therefore, after the scale of the list is expanded, it is more necessary to split the operation into batches rather than handle it uniformly.

A common misunderstanding is that mass messaging is the core

Many times, the problem is not not sending enough, but sending it to the wrong person.

If the front-end screening is not in place, no matter how much you send, it will only increase the waste.

truly stableWhatsApp marketing relies more on:

l User filtering

l Data tiering

l rhythm control

The core of batch operation is to increase the value of each touch

The filtered list already has different levels.

Splitting these users according to priority will lead to:

l Replies are more stable

l Private chats are more focused

l Conversion is easier to advance

For the same batch of data, if the order of operations is changed, the results will be completely different.

WhatsApp marketing increasingly relies on refined operations

In the past, more emphasis was placed on mass distribution scale, but now more and more emphasis is placed on user quality and operational rhythm.

Screening first and then advancing in batches is essentially reducing invalid contacts.

When each batch of data is closer to the real target users, subsequent marketing will be much easier.

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