The application value of iOS user screening in financial/currency scenarios

After working on financial and currency projects for a long time, many teams will slowly start to pay attention to device tags. In the past, more attention was paid to the number, region, and activity level. Now more and more teams are paying attention to an additional dimension: What is the user using?iPhone or Android.

The reason is not the device itself, but the increasingly obvious differences in user behavior, consumption habits and long-term operating value behind different devices. Especially in finance, high-customer orders, long-term private domain and currency circle scenarios,iOS user filtering has slowly changed from an auxiliary label to an important filtering condition.

Why are the financial and currency circles paying more and more attention toiOS users

There is a clear difference between financial projects and ordinary traffic projects: they rely more on long-term users rather than one-time clicks.

Especially:

ldigital currency project

lHigh customer single investment project

lLong-term membership service

lPrivate financial community

This type of business usually focuses more on:

lUser stability

llong-term online behavior

lContinuous communication skills

lSpending and payment habits

andiOS users, in many markets, tend to exhibit more stable long-term characteristics.

What are the typical characteristics of iOS users?

not alliOS users must be of high value, but in a large amount of data, some obvious patterns do appear.

For example:

lEquipment replacement cycle is longer

lA higher proportion of long-term active

lPayment behavior is more stable

lMore accustomed to using the same account system for a long time

especially inIn private scenarios such as WhatsApp, Telegram, and LINE, it is usually easier for iOS users to form long-term communications.

Although the number of Android general traffic users is larger, the short-term fluctuations will be more obvious.

Why financial projects are more suitable for equipment screening

What financial projects fear most is low-quality flood traffic.

because:

lHigh customer service costs

lLong conversion cycle

lDifficulty in filtering users

If a large number of low-value users are mixed into the front-end data, subsequent private chat and community operations will become increasingly difficult.

As a result, many finance teams now combine:

larea

lActivity

lage group

liOS device tags

Do user screening together.

Although this method will reduce the amount of data in the early stage, the long-term operation will be much more stable.

Why do currency circle projects rely more and more on device tags?

The currency circle scene has a characteristic: there is a lot of traffic, but the proportion of robots, woolly users and short-term traffic is also very high.

Therefore, many projects now no longer only look at:

lIs it active?

lWhether to join the group

lWhether to interact

And began to pay more attention to the traces of long-term use.

andiOS user tags, in many cases, will help teams differentiate faster:

llong term user

lhigh value users

lStable active users

lMore suitable for people who operate for a long time

especially overseasIn the private domains of Telegram and WhatsApp, this difference will become increasingly obvious.

Why a simple number is no longer enough

In the past, many teams only looked at whether the number was available, but now:

lAvailability does not equal high quality

lActivity does not equal long-term value

lOnline does not equal real users

Therefore, more and more teams now include:

device tag

active tags

Data completeness

Traces of long-term use

used together.

Because it has become increasingly difficult to judge the real user quality from a single dimension.

Before device screening, it is more stable to complete the basic number detection.

If the number itself exists:

lUnavailable status

lAbnormal account

llong silence problem

Then the meaning of the subsequent device labels will also decrease.

In actual operation, you can first use Digital Planet to do screen number detection, and then combine it withiOS device tags are further layered. Digital Planet supports free trial screening test.

This way the data will be more suitable for long-term operations.

Why high-customer single projects pay more attention toiOS users

The biggest difference between high-customer single projects and ordinary general traffic lies in the back-end operating costs.

because:

lEach customer communication cycle is longer

lPrivate chat costs more

lLong-term maintenance is more stressful

If a large number of low-quality users enter the private domain:

Customer service efficiency will decline, the community atmosphere will deteriorate, and subsequent conversions will become increasingly unstable.

Therefore, many teams now prefer to reduce traffic and prioritize improving user quality.

Device tags are becoming the new user filtering dimension

I used to do user stratification, see more:

lage

lgender

larea

lactive state

Now more and more teams are incorporating device tags.

Because the device itself has begun to reflect:

lspending power

lUsage habits

lLong-term active tendencies

lUser stability

Especially in the financial and currency circles, this difference will become more and more obvious.

What really matters in iOS filtering is not the device itself

Many people easily misunderstand and think that screeningiOS just screens Apple phones.

But what really matters is:

Find long-term stable users faster through device tags.

Because what long-term private domains fear most is not lack of traffic, but too many low-quality users.

When the proportion of high-quality users increases:

lPrivate chatting will be smoother

lCustomer service pressure will decrease

lThe quality of the community will be more stable

lLong-term conversion will also be easier to do

Financial and currency circle operations are shifting from general traffic to high-quality user operations

In the past, many projects would prioritize expanding the group size and traffic pool, but now more and more teams are beginning to pay attention to:

lLong-term user ratio

lHigh active user ratio

lHigh value user accumulation ability

Because the real value in the future is not who has more traffic, but who has more stable long-term users.

iOS user screening is not essentially about simply distinguishing devices, but helps financial and currency circles teams identify high-quality user structures earlier.

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