WhatsApp channel traffic is getting more and more popular. Why is activation and recognition one of the first three steps to attract traffic?

WhatsApp channels have obviously become more popular recently. In the past, many teams worked on WhatsApp, and the focus was still on group messaging, private chats and communities, but now more and more people are starting to regard channels as new traffic portals. Especially for cross-border e-commerce, currency circle, information, local services and long-term private domain projects, many teams have begun to accumulate content and continue to reach out through channels.

But after the channel traffic became popular, a problem began to become more and more obvious: many teams spent a lot of time on attracting traffic, but in the end, not as many people actually entered the channel and continued to interact with it as expected. Many times the problem is not the content, but the front-end data. It is precisely because of this that activation identification has begun to become a task for more and more teams.WhatsApp’s pre-action when attracting traffic.

WhyWhatsApp channels are gaining traction

The biggest difference between channels and traditional groups is that they are more suitable for long-term content operations. Many users are now accustomed to obtaining industry information, event notifications, product updates and long-term content through channels instead of relying solely on group chats.

For the operations team, channels also have several obvious advantages:

lMore suitable for long-term users

lContent reach is more stable

lNot easy to be brushed off by a large number of chats

lMore suitable for ongoing operations

Especially now that many private domain projects no longer only pursue"Short-term conversion" focuses more on long-term user retention, and the channel gradually becomes a new entry point.

Because of this, more and more people are beginning to study: how to let truly effective users enter the channel.

Why is activation recognition placed in front of traffic drainage?

Many teams used to doTo attract traffic to WhatsApp, it is customary to get the number first, import it first, send it to a group first, and then see which users can enter the channel. But now this approach is becoming more and more likely to waste resources.

Because many numbers are actually not activatedWhatsApp.

If activation identification is not done before, several problems will arise:

lA large amount of sending resources are wasted

lMass sending efficiency decreases

lCustomer service follow-up rhythm changes

lDrainage costs are getting higher and higher

especially nowAs the WhatsApp environment becomes more and more complicated, the real value is no longer the number of numbers, but the "numbers that can enter the operational link."

Therefore, more and more teams have begun to put activation identification before traffic drainage.3 steps.

First confirm whether the number is activated, and then decide on subsequent channel diversion and private chat actions.

Why is the open status not equal to"valid user"

When many people do activation identification for the first time, they think that as long as the number is activated, it means that the user is valuable. But those who have been in the private sector for a long time will find that things are not that simple.

Because the activated state is only the first level.

What's more important is actually:

lIs the user active recently?

lWhether it is online for a long time

lWhether there is an abnormal state

lAre you a long-term user?

For example, enable bothFor WhatsApp numbers, if one is online for a long time and interacts continuously, and the other is barely online for half a year, the subsequent channel operation effects will be completely different.

Therefore, many mature teams have begun to perform activation identification and activity screening together, instead of just checking the activation status.

Why channel operations are increasingly dependent on"Front-end filtering"

Many teams are unable to build channels now, not because of poor content, but because the quality of front-end traffic is insufficient.

For example:

lThe user has not activated it at allWhatsApp

lUser is offline for a long time

lThe user only has a short-term registration number

lThe user becomes silent soon after entering the channel

If these users enter the channel in large numbers, the most direct question is:

The channel seems to have a lot of people but low interaction.

So now more and more teams will complete a round of basic filtering before users enter the channel.

For example:

lScreen activation status first

lRescreen active users

lThen do region and label classification

lFinally, divert traffic into the channel

In this way, the quality of subsequent channels will be much more stable.

Which projects are more suitable for channel traffic

Not all industries are suitable for heavy channels, but the following types of projects will currently rely more on channels:

lCross-border e-commerce

lCoin circle information

llocal service

lLong term membership program

lfinancial advice

lAI tools and software services

Because these projects need to continue to reach users in the later stage, and the channel itself is more suitable for long-term content operations.

Especially now that the private domain has become more and more dependent on long-term relationships, channels have slowly changed from“Adjunct tools” become “mainstream entrances”.

Digital Planet can cooperate with front-end screening number detection

Many teams now doWhen attracting traffic to WhatsApp channels, it will first conduct a screening test through Digital Planet to filter out unactivated numbers, abnormal numbers and low-active users in advance, and then combine the activity status and regional tags to complete further stratification. Digital Planet supports free trial screening test.

After this processing, and then entering the channel diversion stage, the overall reach efficiency will be significantly more stable.

Many teams will discover later that the real difficulty of the channel is not“Pull people in,” but “retain people who will actually interact with you for a long time.”

futureWhatsApp channels will increasingly focus on “precise traffic”

Many teams used to doWhatsApp is more like trying to scale mass messaging. But now more and more people have begun to realize that the truly long-term stable channel is usually not the one with the largest number of people, but the one with the highest proportion of high-quality users.

futureWhatsApp channel operations will become more and more biased toward:

lOpen identification

lActive user screening

llong-term behavioral analysis

lUser label layering

Because what really determines the value of a channel is never how many people come in, but how many people continue to stay.

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