Viber lists are tiring to use. The problem is often not with the platform, but with the lack of verification of authenticity.

Although Viber has not been as popular as WhatsApp and Telegram in recent years, it still has a very stable user base in Eastern Europe, the Middle East, Southeast Asia and some local markets. Especially in local services, community promotion, e-commerce private domain, financial consulting and long-term customer service scenarios, many projects will still use Viber as a long-term communication channel.

butThere is a very common problem in Viber operation: the list looks very large, but it is very tiring to actually run it.

Low response rate for group messages;

Customer service is slow;

Little user interaction;

The backend is getting harder and harder to maintain.

Many times the problem is notViber itself, but the authenticity of the list is not verified in advance at all.

WhyViber relies heavily on "real users"

Viber is different from Instagram, a platform that focuses on content traffic.

It is more of a long-term communication relationship.

Therefore, truly valuable users usually have:

llong-term usage behavior

lStable online status

lContinuous interaction habits

lReal local communication environment

But now many list sources are becoming more and more complex.

For example:

lExtensive collection of data

llow quality number

lShort-term registration account

lLong-term silent users

Even if these users enterViber system makes it difficult to form real communication later.

Therefore, many projects will appear later:

The list keeps getting bigger;

The proportion of truly effective users is getting lower and lower.

Why"Ability to send messages" does not mean "worth operating"

Now there are manyViber screen number, still stuck at:

Number exists;

can be sent;

Account opened.

But those who really work in the private sector for a long time will pay more and more attention to:

lWhether the user is online for a long time

lIs it real and active?

lWhether to use it for a long timeViber

lIs there stable behavior?

because:

Open ≠ active;

online ≠ will reply;

exist ≠ Valuable.

Although many accounts can send messages normally, there will be almost no interaction later.

After these users enter the system, they will continue to pull down:

lresponse rate

lPrivate chat efficiency

lsocial interaction

lCustomer service conversion

So now more and more people are beginning to"Authenticity verification" is placed first.

WhyThe Viber list becomes increasingly difficult to run in the later stages

At the beginning of many projects, you will feel:

The longer the list, the more opportunities there will be.

But after running for a period of time, something often appears:

lCustomer service is getting tired

lThe effect of mass sending is getting worse and worse

lPrivate chats are getting increasingly unanswered

lThe community is becoming increasingly silent

Many times the problem is not the operational actions, but the list:

lToo many fake active users

lToo many accounts that have been silent for a long time

lFlood traffic ratio is too high

lNon-real local users mixed in

Although these accounts can enter the system, they will not continue to generate value later.

Why authenticity verification directly impacts back-end costs

The biggest fear of long-term communication platforms like Viber is not the lack of traffic, but too much low-quality traffic.

because:

Low-quality users will take up customer service time;

It will reduce the efficiency of group sending;

It will affect the back-end private domain rhythm;

Can dilute real user interaction.

Especially when working in the local market for a long time, this problem will become more and more obvious.

So now more and more people are starting to:

Verify first;

filter again;

Enter finallyOperated by Viber.

This way the overall pressure on the back will be much lighter.

WhyViber is more suitable for "high-quality user operations"

Now many projects are no longer pursued"List Size".

Because it is truly long-term and stableViber private domain usually has one characteristic:

The proportion of real users is high.

For example:

lLong-term online users

llocal real user

lHighly interactive users

llong term useViber user

The private domain value behind these users will be significantly higher than ordinary general traffic.

Especially:

llocal service

lE-commerce repurchase

lfinancial advice

lLong term membership program

These industries inherently rely more on long-term relationships.

soWhat really matters in Viber’s later period is no longer “how many lists there are”, but “how many real users there are”.

Front-end authenticity verification will directly affectViber operation quality

a lot ofLater in the Viber project, you will find:

The list keeps getting bigger;

There are fewer and fewer people who can actually make a deal.

Many times the problem is not customer service, but that the front-end list has not been verified in advance.

For example:

lLong-term silent account

lException number

lNot a real user

lLow active account

After these users enter the system, they will continue to lower the overall operational efficiency.

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