Practical solution for Mexican number screening assistant to effectively filter invalid data and improve conversion rate

In the past two years, more and more cross-border sellers and overseas teams have turned their attention to the Latin American market, and Mexico is undoubtedly one of the most active regions. Whether it is e-commerce, finance, games or social products, the number of users in Mexico continues to grow.

As traffic increased, a problem gradually emerged.

Many teams have found that although they have obtained a large number of number resources, the actual reach effect is not as ideal as imagined.

Problems often arise with data quality.

Why are Mexican numbers prone to various problems?

Compared with the European and American markets, the user structure in Mexico is more complex.

Data sources are usually scattered:

lAdvertising money retention;

lThird-party data channels;

lSocial platform collection;

lHistorical user database;

lLocal collaborative resources.

The more sources there are, the harder it is to unify the data quality.

In actual operation, we often see:

lThe proportion of empty numbers is relatively high;

lThere are many duplicate numbers;

lLong-term downtime numbers are mixed in;

lThe proportion of virtual numbers increases;

lSome users are no longer active.

If imported directly into the marketing system, the final conversion effect will be greatly affected.

The difference between screening numbers once and not screening numbers may be very big

Many teams have experienced similar situations.

One hundred thousand numbers can be entered directlyWhatsApp marketing system.

turn out:

Message delivery rate drops;

Customer response rate is not high;

Advertising costs are rising;

Customer service workload increases.

Later, the data was cleaned again and invalid numbers were filtered out. Under the same budget, the overall effect was greatly improved.

The problem isn’t necessarily the operational approach, but the data entry.

Which reach methods do Mexican users prefer?

From the perspective of the Latin American market, the social attribute is very obvious.

The more common platforms include:

WhatsApp

It is almost the most important local communication tool.

Many e-commerce customer service, private domain operations and local merchants rely onWhatsApp completes conversion.

Facebook

It still has a huge user base and a mature advertising ecosystem.

Telegram

It has grown rapidly in recent years, and its usage rate among users in some industries continues to increase.

Therefore, simply knowing that a number exists is not enough.

What's more important is to understand:

lIs it enabled?WhatsApp;

lRegister or notTelegram;

lDo you haveFacebook account;

lWhether the user remains active.

These tags determine subsequent marketing.

Data quality determines marketing costs

Many businesses will continue to increase their budgets in the hope of acquiring more customers.

But in fact, every time data quality improves, the overall cost will decrease.

because:

The more effective users there are, the higher the conversion rate;

The fewer invalid numbers, the less resources are wasted;

The more accurate the user portrait is, the better the advertising learning efficiency will be.

Therefore, more and more teams are beginning to put screening numbers before marketing instead of after marketing.

The Mexican market is more suitable for building a long-term user pool

Compared with one-time traffic, long-term user pool is more valuable.

A mature data system usually includes:

lReachableWhatsApp users;

lTelegram user pool;

lFacebook user groups;

lActive user database;

lHigh-value consumer user tags.

These resources can be reused in the future whether for advertising, private domain operations or SMS marketing.

This is why many teams are paying more and more attention to data assets.

Digital Planet’s data processing capabilities in the Latin American market

At present, many teams will first complete the number preprocessing through Digital Planet.

In addition to basic number detection, it can also be further completed:

lMexican number validity identification;

lEmpty number filtering;

lDuplicate number cleaning;

lWhatsApp activation status detection;

lTelegram account identification;

lFacebook registration status analysis;

lUser activity assessment;

lConsumer behavior tag identification.

After multi-dimensional screening, the original number resources will form different types of user pools.

Some users are suitable for advertising;

Some users are suitableWhatsApp private domain operation;

Some users are more suitable for social marketing;

Low-quality data will be filtered in advance.

Compared with continuous correction in the later stage, completing data screening in the early stage can save a lot of costs.

As there is more and more data, the ability to filter becomes more important.

In the past, everyone competed to see who had more numbers.

Now more and more teams are starting to focus on who has higher quality data.

Quantity can be obtained through purchasing, but user quality needs to be continuously optimized.

Especially in high-speed growth markets like Mexico, data quality often determines subsequent growth efficiency.

What really widens the gap is not who has more resources, but who can turn resources into user assets that continue to generate value.

If you want to establish a stable Latin American user system, number screening may be the most worthwhile step in the entire growth link to be completed in advance.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

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The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official