How to find Japanese LINE users? High-quality user screening has become a new direction

If the European and American markets are inseparable fromFacebook, Instagram and WhatsApp, so in the Japanese market, LINE has always occupied a very special position.

For brands that want to enter the Japanese market,LINE is not only a chat tool, but also an important channel to connect consumers and maintain customer relationships.

After many overseas brands enter the Japanese market, they will find an obvious difference:

Japanese users do not simply complete conversion through advertising, but pay more attention to long-term communication, brand trust and service experience.

Therefore, in Japanese market operations, findLINE users are only the first step. How to select truly valuable users will determine the subsequent marketing effect.

This is whyLINE's high-quality user screening has gradually attracted attention.

Why Japan pays more and more attention to market developmentLINE users

Japan has a very mature mobile Internet environment.

From daily communication, to brand services, to membership operations,LINE has become an important tool for many Japanese users.

For businesses and marketers,The greatest value of LINE is that user connections are more stable.

For example:

Brands can passLINE performs customer maintenance;

E-commerce canLINE notifies users of activities;

Service industries can passLINE for customer communication.

But at the same time, the increase in the number of users has also brought new problems.

Have a lot ofLINE user resources do not mean that all users have development value.

Some users are active for a long time, and some users rarely use it;

Some users fit the target market, and some users are not potential customers.

Therefore, Japanese marketing is paying more and more attention to user quality.

What’s so difficult about filtering out high-quality LINE users?

Japanese consumers generally have strong brand loyalty.

Compared with users in some markets who are easily attracted by price, Japanese users pay more attention to:

brand credibility;

product experience;

Service details.

This means that user matching is very important when marketing in the Japanese market.

For example, a brand that sells high-end beauty products.

If only to a large number ofIt is difficult to achieve the desired results when promoting LINE users.

Really valuable users may be:

People who pay attention to beauty and skin care content;

People with relevant consumption habits;

People who are willing to pay attention to brand information for a long time.

Therefore, the core of high-quality user screening is not to find moreLINE account, but to find users who are more in line with the business direction.

JapanWhy can’t LINE user management only focus on quantity?

When many overseas brands enter the Japanese market, they will pay attention to one indicator:

How many users it has.

However, in actual operation, the number of users does not fully represent the marketing value.

For example, aThe LINE account list has 100,000 users.

If a large number of these users are inactive for a long time or have no relationship with the product, then these resources have limited actual value.

On the contrary, a smaller group with highly matched user interests may bring better conversion results.

Therefore, Japanese market operations are changing from"User scale growth" turns to "user value management".

How LINE user screening helps localized marketing

The biggest feature of the Japanese market is that user needs are more segmented.

Different age groups, regions, and interest groups have different ways of accepting products.

For example:

Young users may pay more attention to trendy products;

Home users may pay more attention to daily consumption;

Business users may pay more attention to service efficiency.

If brands can organize user resources in advance, they can develop marketing methods that are more in line with the characteristics of the Japanese market.

For example:

Design different content for different user groups;

Arrange promotion rhythm according to user characteristics;

Reduce invalid contacts.

This is alsoThe important value of LINE user screening.

How Digital Planet Helps Screen JapanLINE users

In the field of overseas social account screening, Digital Planet is a screening platform focusing on global number and social account detection.

In response to the operational needs of the Japanese market, Digital Planet supportsLINE account screening and social account detection capabilities can help users organize LINE user resources and select accounts that better meet promotion needs.

For example, if a brand is preparing to develop the Japanese market, it can first organize the target user resources and then conduct it through Digital Planet.LINE account filtering, detecting account status, and filtering low-quality or invalid resources.

If you need to manage a large amount of Japanese user data, you can also use the batch filtering function to improve user sorting efficiency.

For brands that want to carry out localized marketing in Japan, screening users in advance can reduce blind promotion and make subsequent communications more accurate.

JapanLINE marketing requires more refined operations

Compared with some markets that pursue quick exposure, Japanese user operations pay more attention to long-term relationships.

Once an advertisement is exposed, it is difficult to directly build user trust.

More often, connections need to be built slowly through ongoing content, service experience and user interaction.

Therefore, JapanThe focus of LINE marketing is not to simply increase the number of friends, but to find users who are truly willing to interact and have potential needs.

As more and more overseas brands enter the Japanese market,LINE's high-quality user screening, account detection and user resource organization will become an important part of improving local marketing efficiency.

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